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Eurosport's All New Mixed Reality 'Cube' Is The Future Of Sports Coverage On TV

Eurosport's All New Mixed Reality 'Cube' Is The Future Of Sports Coverage On TV

Eurosport have provided a peek into the future of sports coverage from the studio by introducing the mixed-reality 'Cube'.

The Cube, which is 4m x 4m and made up over four million LED pixels, is an interactive mixed-reality studio that combines augmented reality (AR) and enhanced graphics.

What's more, there is also a "sophisticated tracking solution" which allows the lighting to follow those in the space and allows them to seamlessly interact with AR graphics or props.

Eurosport, along with partners White Lights LTD and Dimensions, have been actively researching the technology for three years now and rolled it out at the 2018 Olympic Winter Games.


And with the COVID-19 outbreak meaning they can't have their main presenter Barbara Schett-Eagle in New York for the US Open tennis tournament, they've decided to roll it out again.

Despite being based in London, Schett-Eagle was able to conduct a post-match interview with No.1 seed Karolina Pliskova following her win over Anhelina Kalinina.


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Although it was like something you'd expect to see in Star Trek, it was like Pliskova was in the room and many have taken to social media to hail the incredible technology.

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With appearances from analysts Boris Becker and Justine Henin in the studio even though they're in Munich and Paris respectively, we could be looking at the future and it will be interesting to see if other broadcasters follow suit and utilise similar technology for sports such as football.

Andrew Georgiou, president, Eurosport and global sports rights & sports marketing solutions said: "The award-winning Eurosport Cube was the hit of the Olympic Winter Games PyeongChang 2018, winning praise from sports fans for its game changing analysis and lauded by the industry for redefining the Olympics viewing experience.


"We subsequently worked hard to take it to the next level and integrate the latest technology with a plan to bring the Eurosport Cube 2.0 to Olympic Games Tokyo 2020.

"With the Games re-scheduled to next year but the experience ready to go, there really is no better arena than Grand Slam tennis to see the return of the Eurosport Cube.

"We will not unveil all the bells and whistles straight away as we will keep a few elements up our sleeves for Discovery's coverage next summer that will feature every minute of the Games and analysis a multitude of sports.

"As we look to the US Open, we believe the Eurosport Cube can transform how fans connect with tennis and the players, bringing to life technical nuances and the reasons matches are won or lost in a way that's never been seen before in the tennis."

Topics: Football News, Tennis news, US Open

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Josh Lawless

Josh is a sports journalist who specialises in football and wrestling. He has been published by Curzon Ashton FC, Late Tackle, Manchester City FC, The Mirror, Read Man City and Manchester Evening News. He provides coverage of professional wrestling and has interviewed some of the biggest names in the field - including the first UK interview with The Hardy Boyz after their return to WWE. He has never sported a pair of Lonsdale Slip-ons, contrary to reports.