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Puma's Unique Design For Third Kits Of 10 Top European Clubs Has Not Gone Down Well

Josh Lawless

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Puma's Unique Design For Third Kits Of 10 Top European Clubs Has Not Gone Down Well

Puma have released their new third kits for top European clubs and the template has been met by widespread disapproval.

Manchester City released their latest strip last night and the design was panned on social media by fans, who think it looks more like a training top or a pyjama t-shirt.

City, who had Jack Grealish, Phil Foden and Raheem Sterling in the promotional pictures, said the new strip was made with the intention of reimagining “traditional football kit in a brand-new approach [by] merging football and streetwear culture.”

Yet literally nobody admitted to being a fan of the design.

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However what many might not have realised, is that this template has been used across the board by Puma this year.

In addition to City, PSV, AC Milan, Marseille, Fenerbahce, Valencia, Borussia Monchengladbach, Shakhtar Donetsk, Stade Rennais and FC Krasnodar are all clubs who will be sporting the controversial design.

In international football, Euro 2020 winners Italy, along with Switzerland, Austria and Czech Republic also have away kits in the same mould.

Image: Puma
Image: Puma


For all of the club kits, Puma have done something very different with the badges. The team's name has been capitalised in between two thick lines, with the crests copied and dotted all over the shirt and featuring a shadow-like effect.

The same template being deployed is not always a bad thing, as fans of the Nike Total 90 2004 kits can vouch for.

But the brave approach from Puma has received plenty of strong reaction:




"The third kit is the shirt where we really want to go out there and show what we can do, show something different that has not been seen yet,” Puma designer Ulrich Planer said on the kit.

“We wanted to do something that, at least in the European market, has not been done in such a bold statement.

"From far away, you can still see that this is a Man City shirt.”

Featured Image Credit: Puma

Topics: Borussia Dortmund, Fenerbahce, Football, Manchester City, Marseille, PSV, Puma, AC Milan

Josh Lawless
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