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KSI vs Logan Paul II might not have been everyone's idea of a good night for sport but the two YouTubers sold more pay-per-views than Anthony Joshua vs Andy Ruiz Jr.
On Saturday night KSI and Paul met for the second time in the ring, at Staples Centre in Los Angeles, in a fight that many 'traditional' boxing fans weren't on board with.
Brit KSI won the fight, thanks to a controversial two point deduction for his rival, but the real winners on the night were DAZN, Sky Sports and Eddie Hearn. Speaking to Sirius XM's Fight Nation, Hearn revealed the fight did the most PPV buys of any in the UK this year and did DAZN's biggest viewing figures, saying, "The first fight did 1.2m pay-per-view buys globally. This was much, much bigger this time around,
"It's the biggest pay-per-view in the UK of the year so far. That includes the first Joshua-Ruiz Jr fight from America. This fight was cheaper, was half the price of that.
"I believe DAZN will announce some numbers this week but I understand it was the most-viewed fight on DAZN so far."
"...You don't realise the audience these guys have. They brought our sport to reach new ground and reach new territories, new demographics and new markets."
:bar_chart: Eddie Hearn has declared that KSI vs Logan Paul was the most viewed live fight that DAZN have put on so far. He also said it did more buys than any other UK pay-per-view this year, including Anthony Joshua vs Andy Ruiz Jr - though it was half the price. [@SiriusXMBoxing]- Michael Benson (@MichaelBensonn) November 11, 2019
The show was half the price of the Anthony Joshua vs Andy Ruiz Jr pay-per-view on June 1st, which would have certainly had an impact, but it's still impressive numbers.
In truth the first AJ vs Ruiz fight might have suffered as most people would have expected the previously undefeated champion to get the better of the Mexican quite easily.
Instead the underdog became the first Mexican heavyweight world champion when he knocked the 2012 Olympic champion down in the seventh round.
There's every chance that the rematch between the two heavyweights, on December 7th, will beat KSI and Paul in PPV numbers in Britain.
The fight takes place in Saudi Arabia meaning the ring walks will take place at 10pm, much more reasonable for the UK audience than the first fight.
The interest will be up generally too after Ruiz Jr's surprise win in the first fight with Joshua fans desperate to see their man win his titles back.
Will Joshua recapture the world titles he lost in March?
Featured Image Credit: PA/DAZN
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