KSI and Logan Paul premiere new Prime advert during the Super Bowl

Logan Paul and KSI premiered their newest advert for Prime energy drink during the first quarter of the Super Bowl, on Sunday night.

People have been going mad over the energy drink that the two YouTubers turned boxers have brought out, with fights breaking out in the UK as people tried to get their hands on it.

Brit KSI has even been made to comment on certain shops that have been charging ridiculous amounts of money for people to be able to buy it.

Despite those prices, the demand is only likely to go up, after the pair paid for Prime to be featured during one of the many breaks during the Super Bowl, and you can see the new ad in the video below.

The big game is always a place where companies premiere their big adverts for the year, and will literally pay millions just for a 30 second slot.

Showing ads around the half-time show are particularly expensive and companies are desperate to show off their products during one of the biggest sports events around.

They have become as much a part of the tradition as the sport and weirdly KSI and Paul have gone rather low key for their own ad.

It does show the American during his recent Royal Rumble appearance for WWE, where he pulled off an incredible spot with Ricochet.

The pair can also be seen handing out their product to hordes of fans in the UK, further showing how much people want to buy it just because of the two men connected to the project.

KSI drinks some Prime after his recent win. Image: Alamy

The drink recently became an official sponsor of UFC and it had its first outing as such during UFC 284 on Saturday night, as Islam Makhachev beat Alexander Volkanovski.

Slightly uncomfortably for the MMA promotion, one of their biggest current names, Paddy Pimblett, has actually slated the taste of the drink in the past.

As well as its place in UFC and boxing, mainly on their own cards, the drink has also partnered with Arsenal, the football team KSI supports.

It is not the only Prime that's been connected with the club, after Amazon's streaming service followed the north Londoners last season for a documentary.

The Gunners' Premier League title aspirations were dealt a blow at the weekend by a draw with Brentford, after a very controversial equaliser for the visitors.