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An Astonishing $1 Billion Is What FIFA Reportedly Want To Charge EA For Use Of The Name

An Astonishing $1 Billion Is What FIFA Reportedly Want To Charge EA For Use Of The Name

FIFA wants to charge EA $1 Billion to use the name on their video games series.

James Hilsum

James Hilsum

EA and FIFA have reportedly had a major fall-out over cost and new revenue streams concerning the popular giant football games franchise.

This is according to the New York Times, which explains that FIFA wants to charge EA double the amount ($1bn+ every 4 years) for the license and inhibiting EA's ability to monetise beyond the game itself.

The world's football governing body wants to put a brake on EA's moneymaking opportunities, which would include "highlights of actual games and arena video game tournaments, " according to the report.


EA recently announced that they are looking into the possibility of changing the name of the series, which, could be linked to the findings in this report. The gaming giants say that any breakdown in their partnership with FIFA would not affect their other official partnerships, meaning that the names of clubs and players would still be included. It would only mean that the word 'FIFA' could not be used in the title, along with the World Cup tournament.

EA have seemingly already taken steps to anticipate what may happen without FIFA on board, having already trademarked "EA Sports FC", which could be the name of the series going forward.

So, FIFA 22 may well be the last in the series of its kind - the game has received largely positive reviews and been designed for the new PS5 and Xbox Series X consoles.

A review from ign.com said: "Microtransactions still loom large, but small iterative changes and the horsepower of new-gen consoles combine to make FIFA 22 feel like a worthwhile upgrade without needing anything revolutionary or terribly exciting from EA's side."

A BBC review from the game is more complimentary and praises the game's new feature to create your own club from scratch as part of career mode.

It says: "FIFA 22 is a huge improvement over its predecessors and seems poised to establish itself as the definitive FIFA on the new generation of consoles. Like with FIFA 15 back in the day, FIFA 22 feels designed with the PS5 and Xbox Series X in mind, and it's a much better game for it.

"If you can get past the rough edges, and the lingering smell of Ultimate Team, it's an excellent football game, something that's been long overdue for some time."

Have you bought the game?

What do you make of the potential name change?

Let us know in the comments below.

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Topics: GAMING, FIFA, EA, FIFA 22