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A bemused Muhammed Gumuskaya hilariously couldn’t find the Fenerbahce club crest on his side's Puma-developed third kit during his celebration against HJK Helsinki.
The 20-year-old Turkish midfielder replaced former Arsenal star Mesut Ozil in the 62nd minute of Fenerbahce’s Europa League qualifying clash on Thursday.
And Gumuskaya made an immediate impact as he broke the deadlock in the 65th minute at the Sukru Saracoglu in Istanbul.
The Fenerbahce player pulled his shirt to kiss the Fenerbahce crest, only to realise that it wasn’t positioned where it would usually be found.
Gumuskaya desperately scrambled to find the crest on the front of the shirt, but Puma has moved each club’s logo to the back and placed it underneath the collar.
“My man’s couldn’t find the badge,” one fan said.
While another tweeted: “What literally [sic] was he even trying to do?”
And a third added: “I rate this celebration. The kit, however…”
A fourth Twitter user posted: “That's what you get when you keep making whack jerseys.”
Someone else wrote: “I was thinking about this yesterday. How [are] they gonna kiss the badge now?!”
Puma things...— Umut (@thesavgu) August 19, 2021
This is amazing 😆😆😆— RobertMadrid Tranquilo 🐢 (@RobertMadrid23) August 19, 2021
This shit funny af— 075611 (@Blizz0711) August 19, 2021
Nice new shirts... ah fuck no logo!— Niels is wat het lijkt! (@Niels33895105) August 19, 2021
Fenerbahce are among the clubs that signed an agreement with Puma for the design of their third kit.
The Super Lig side’s name is at the heart of the third kit and features the Puma logo above it and sponsors Avis beneath it.
Puma’s designs have been brutally blasted by fans, with Manchester City’s third kit being called one of the worst that football supporters have seen.
Fenerbahce secured a 1-0 win over HJK Helsinki in their first-leg Europa League play-off match.
The Turkish side will travel to the Bolt Arena in Helsinki for their second-leg clash on 26th August.
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