Logan Paul has revealed that business partner and former rival KSI almost pulled out of their collaboration on Prime ahead of 10 million bottles going into production.
Paul and KSI set aside their fierce rivalry to team up for Prime energy drink, which has since become a highly sought-after product for their legion of fans.
The two YouTube stars have even partnered up with Premier League club Arsenal for the energy drink range to be available at the Emirates for the matchday experience.
Footage has also emerged of shocking scenes where droves of people have scrambled to buy Prime from supermarkets like Asda and Aldi in the UK.
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Paul and KSI’s Prime product has been targeted by scalpers, too, with bottles of the drink being sold anywhere from £10 up to a staggering £100 in some cases.
Speaking to radio station KIIS 106.5 (watch it in the video player above), Paul revealed that fellow YouTube star KSI almost pulled out of their partnership.
The 27-year-old American star was told by KSI’s manager that the collaboration on Prime was “not really working out” for ‘JJ.’
“The day before 10 million bottles were going into production […] the day before, he left the group chat,” Paul said.
“His manager called me and said, ‘Yeah, mate, it’s not really working out for ‘JJ.’ He’s not going to be able to do the project with you guys.”
“I’m like, ‘Dude, what are you f**king saying, it’s going into production tomorrow!’”
Paul revealed that he spoke with KSI and told him that he “needs” him for the project, with the YouTuber-turned-rapper making a U-turn on his initial stance.
KIIS 106.5’s TikTok account captioned Paul and KSI’s in-studio chat with the claim that the Brit ‘nearly lost’ $100m from pulling out on the Prime partnership.
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Topics: Logan Paul, KSI
Adnan Riaz