John Fury tasted KSI and Logan Paul's popular Prime energy drink for an Instagram video, with his reaction being as legendary as you'd expect.
KSI and Paul set aside their rivalry in 2022 and launched the drink, which has been flying off the shelves at Asda and Aldi in the United Kingdom.
Both supermarket chains have seen demand shoot through the roof due to the pair's fame online. The product's scarcity even led to the birth of viral sensation Wakey Wines, who sold the beverage at an inflated price.
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The YouTubers-turned-boxers even teamed up with Premier League leaders Arsenal to offer the drink during matchdays at the Emirates Stadium.
Even celebrity chef Gordon Ramsay is getting involved. In case you're wondering, he's not keen.
If you're reading this, the chances are you've not managed to get your hands on an elusive, fluorescent bottle that's the equivalent of gold right now.
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Luckily for us, big John Fury is here to save the day. The father of WBC heavyweight champion Tyson Fury has recorded a video for Freebets.com breaking down exactly how it tastes. You can check out the video above.
Fury isn't afraid to speak his mind on any subject. Unsurprisingly, that extends to his opinion on drinks. The aim of the video is to compare Prime to Tyson's own Furocity energy drink brand.
"This is what the big craze is all about," Fury said as he held the bottle up towards the camera. "I'm going to taste it, me John Fury. Here we go let's just see."
He unscrewed the top to have a smell of the drink. It wasn't a good first impression. "Smells shocking", he admitted. Fury then took a gulp of the drink and shockingly spat it out on the floor.
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"Disgusting! I wouldn't put that in my mouth," he declared. "I'm sorry but that is grotesque. That ain't worth... you couldn't pay me a fiver to drink that.
"That was horrible. Can we move on from that? That was rubbish. What was that, cat p**s in a bottle?
"Tasted like dog p**s, cat p**s and camel p**s. I've tried it, I said I would, let's move on. Furocity is the one you want, not that. It tastes right and there's more in it!"
He was always going to back his son's product to be fair. Interestingly, Fury's younger son, Tommy, is set to finally face Logan's brother, Jake, in a boxing match in February.
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The fight has been called off twice before but looks to be finally over the line. Fury's partner, Molly-Mae Hague, is set to give birth to the couple's first child next month.
Paul threw the fight into doubt on Wednesday evening by tweeting: "Hold your horses. The man’s having a baby."
Featured Image Credit: John Fury/Instagram & PrimeTopics: John Fury, KSI, Logan Paul