Inter Milan Reveal A New Shirt Sponsor After Ending 26-Year Stint With Pirelli

Inter Milan have revealed their new main shirt sponsor for the upcoming campaign and it feels so wrong.

Last week the Nerazzurri released their stunning home shirt and despite it shifting to a stylish blue pixelated snakeskin pattern instead of the blue and black vertical stripes, the strip received a lot of love from fans.

However, the images shared by the defending Italian champions were sponsorless.

The first pictures of the kit with the newly announced sponsor Socios.com were posted on the official Inter website on Wednesday and the overwhelming consensus is that the logo ruins a perfectly good shirt.

With their agreement with Chiliz $CHZ, the leading blockchain providers for the global sports and entertainment industry. the text '$INTER Fan Token' will be front and centre on Inter's kits on 2021/22 and beyond.

Inter recently ended a 26-year partnership with Pirelli, the iconic link up bringing a slew of glorious kits from the 1995/96 season.

Image: PA

Ronaldo Nazario, Adriano, Wesley Sneijder and Zlatan Ibrahimovic are just four of the many world-class players who shone wearing Inter kits sponsored by the car manufacturing company.

With Pirelli on their shirts, Inter won six league titles, four Coppa Italias, the UEFA Cup, Champions League and FIFA World Club Cup.

The new deal will see an $INTER Fan Token launched in the near future, with the affiliation reportedly banking Inter €20 million per season.

"We are very proud to announce this partnership today, an agreement that links us with a leading brand in its industry," Inter's corporate CEO Alessandro Antonello commented.

"This deal confirms the growth and the appeal of the Inter brand, despite all the challenges the Club is facing during the pandemic period.

"This jersey is of particular importance to us, since it is the first one with the Scudetto on our chest after so many years of waiting: this is a new milestone in our journey, and we are happy to celebrate it together with Socios.com and all our fans."

Topics: Football, Serie A, Italy, Inter Milan

Josh Lawless

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