Manchester United's owners could not be disliked by their own fans any more if they tried but it's emerged that the Glazers had a plan to give supporters free tickets for home games.
United fans regularly protest against their owners, who purchased the club in 2005 and now have the Red Devils in more than £651 million of net debt.
But a new report claims the Glazers wanted to reward the most vocal and passionate supporters in the Old Trafford stands.
The Daily Mail have shared details from Chris Blackhurst's book, 'The World’s Biggest Cash Machine: Manchester United, The Glazers, and the Struggle for Football's Soul'.
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The book states that the owners contemplated introducing free tickets for those who made the most noise and got behind the team.
Supporters in the Stretford End and the East Stand - traditionally the noisiest sections - would not have to pay as long as they kept singing loud and proud.
The view from United chiefs was that an improved atmosphere would make for a better experience for those in hospitality and at home on the television.
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They also felt as though forking out for complimentary tickets wouldn't be a loss given the revenue from the aforementioned other streams.
Strangely, there were plans to give United fans voice-meters on lanyards that they would wear around their necks.
Those who sang the loudest and for the longest would have their ticket fee covered.
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It would have been a first of its kind move but in the end it never materialised and United's season tickets are renowned for being some of the most costly.
They are one of seven Premier League clubs who charge more than £1,000 for season tickets.
Adult season tickets recently increased by 5% per match for the 2023/24 season after an 11-year freeze.
Topics: Manchester United, Erik Ten Hag
Josh Lawless