American rapper and Team USA cheerleader Snoop 'Doggy' Dogg has earned a mind-blowing amount of cash for his appearances at the 2024 Olympics, according to reports.
The 52-year-old, whose real name is Calvin Cordozar Broadus Jr, has been an ever-present figure throughout this summer's Games in Paris.
From dancing alongside the US women's gymnastics team to dressing up in equestrian gear to support American horseback riders, despite confessing to being afraid of horses; Snoop has done it all.
He even participated in a promotional judo event, where he was awarded an honorary black belt.
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US judo competitor Angelica Delgado, who featured in the 52-kilogram division, was the man tasked with teaching the rapper some techniques.
“He loved one of the judo moves because it sounded like O.G., and it’s really Ouchi, but I let him have it," Delgado laughed. "I was like, ‘Yeah, the O.G. We’ll name that after you.’
Snoop has also been working for NBC as a special correspondant for the Olympics. He commentated over a badminton match between the U.S. and China, as well as the highly-entertaining BMX event.
"We’ve been pleasantly surprised by his popularity, but you never ever underestimate Snoop Dogg," said NBC's executive producer Molly Solomon, who dubbed the rapper an "ambassador of happiness".
Amid his antics at the Games, it has emerged how much Snoop is reportedly being paid for his efforts in Paris.
Venture capitalist Henry McNamara took to social media to share the gossip he'd overheard about how much Snoop is supposedly making.
"Sat next to an NBC exec at dinner," he claimed in a post on X. "He said Snoop gets paid $500k (£392,165) a day plus expenses to be here promoting Olympics. From Gin and Juice to a few million to be a celebrity at the Olympics - what a world."
If the information is indeed accurate, then it would mean that Snoop would theoretically earn more than $8.5 million [£6.64m] for 17 days of work. Not bad, ey.
In fairness, NBC's viewership has skyrocketed thanks, in part, to Snoop.
In fact, ratings for 2024 Paris Olympics opening ceremony were up 79% compared with the opening ceremony of the 2021 Tokyo Olympics.
NBC Sports president Rick Cordella said “a lot of more pop culture, celebrities, and a lot more Snoop than we’ve had before" has contributed to the rise in numbers.
He added: “I think it’s a case where, historically, the fear has been if results were known people would tune out and go somewhere else.
"But when you add the entertainment level that we’ve added to the prime-time show, we’re seeing people come back and see it in a different light.”
Topics: Snoop Dogg, Olympics
Jack Kenmare