Dana White makes stark AI admission that doesn't bold well for UFC future

Dana White has stunned UFC fans with a shock AI admission about the promotion's content for the White House card next month.

UFC's biggest ever show takes place on the South Lawn at the White House on June 14 for the 'UFC Freedom 250' event.

A total of seven fights will take place in front of a limited capacity crowd that will include members of the military, with Ilia Topuria's lightweight title defence against Justin Gaethje headlining.

Other standout bouts include Alex Pereira taking on Ciryl Gane for the interim heavyweight championship and Derrick Lewis vs Josh Hokit, which was added to the bill by White after a request from the President Donald Trump.

White has been releasing more details about the White House card and in an appearance on the Katie Miller Podcast, the UFC president revealed that almost everything from the recent promo video was done using AI (artificial intelligence).

White features in video and audio form in the promo and says, "America is built on bold ideas and June 14, we are going to pull off the boldest idea in sports history."

UFC White House card in full:

• Ilia Topuria vs Justin Gaethje
• Alex Pereira vs Ciryl Gane
• Sean O'Malley vs Aiemann Zahabi
• Mauricio Ruffy vs Michael Chandler
• Bo Nickal vs Kyle Daukaus
• Diego Lopes vs Steve Garcia
• Derrick Lewis vs Josh Hokit

However, his involvement was entirely AI, with the same being said for Topuria, Gaethje, Pereira, Gane and even the White House building.

The only real element in the 1 minute 17 promo was the actual fight footage from the Octagon, with no new filming taking place.

"The White House promo video that we just did is AI," White admitted.

"The whole promo was AI. Even my voice is AI, it isn't my real voice. My guys put together the whole promo for the White House without one guy going into the sound booth, filming or anything. The only thing that's real is the fight footage. It's not the future, it's now. It's already happening."

UFC specialised in spine-tingling video promos that got fans hyped up for events and naturally many were disappointed to see such a reliance on AI.

One fan on X said: "Takes away from the love and effort that goes into making the promos."

A second fumed: "Yeah we can tell because it looks like slop and only proves that Dana doesn't give a s**t about the UFC anymore."

A third agreed: "Nobody thought your AI promo was good Dana. Keep it genuine. The AI slop by a 7+ billion dollar company is disgusting."

A fourth added: "He sounds proud and that's worrying."