An NFL broadcaster was left completely fooled after a sex toy was thrown on to the pitch during the Bengals home match up against the Jaguars.
The Cincinnati Bengals edged past the Jacksonville Jaguars 31-27, but the win was overshadowed by the loss of their quarterback Joe Burrow to injury.
Although the Bengals have won their first two games of the NFL season for the first time in seven years, there was concern that Burrow left the Bengals' locker room on crutches with a protective boot around his left foot.
But while Bengals fans worried about their quarterback, they were also treated to a funny incident which CBS Sports completely misunderstood.
Seconds after a Bengals touchdown in the third quarter, a green dildo was thrown onto the field and bounced down the touchline.
The broadcast team mistook it for a 'penalty flag' and they flashed up the 'flag' graphic at the bottom of viewers' screens.
Joe Burrow went off injured for the Cincinnati Bengals. Image: Kirk Irwin / Stringer via Getty The incident sparked a range of reactions on social media. On X, one fan wrote: "Best play in football this year."
Another user said: "If they change that button to a neon green 'Dildo' button it will be the best thing that ever happened sports."
It is not the first time that sex toys have been thrown at an NFL game, with a similar incident occurring last weekend, when the Bengals beat the Cleveland Browns.
But not everyone saw the humour in the incident and thought that it was immature for a fixture.
One fan wrote: "I don't get spending NFL ticket money to show up and act like the most childish person earth, what's the point."
Jacksonville Jaguars playing the Cincinnati Bengals. Image: Andy Lyons / Staff via Getty Although the incident divided opinion online, it certainly caught the attention of fans and the NFL are not alone in facing those issues.
Over the summer, several WNBA games were halted after sex toys were thrown onto the court.
A crypto meme-coin group claimed responsibility, as brightly coloured dildos were thrown onto the court and bench area during games.
After an incident in July at a game between the Golden State Valkyries and the Atlanta Dream, a green dildo was kicked away by an official and then removed by a police officer.
 
A 23-year-old was arrested and charged with disorderly conduct, public indecency and criminal trespass.
In another incident, Indiana Fever star Sophie Cunningham was hit on the ankle by a green sex toy.
It came just days after she issued a public plea urging people to stop.
After sex toy incidents plagued the WNBA, NFL organisers will be wary of the same problem emerging this season.