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The 10 Best Selling Football Shirts In Europe Have Been Revealed With A Few Surprises
Home>Football
Updated 11:30 9 Jul 2026 GMT+1Published 10:02 10 Feb 2022 GMT

The 10 Best Selling Football Shirts In Europe Have Been Revealed With A Few Surprises

It's a shock side in first place.

Daniel Marland

Daniel Marland

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The 10 best selling football shirts in Europe have been revealed and it's Bayern Munich who have pulled away at the top.

Last summer saw Lionel Messi leave Barcelona for Paris Saint-Germain and Cristiano Ronaldo make a sensational return to Manchester United.

Those two moves weren't even enough to push PSG or United into the top three according to data from Euromerica Sport Marketing.

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Bayern shipped 3.25 million shirts between January 2021 and December 2021 per the study, which is 200,000 more than second place Real Madrid.

Image
Alamy

Liverpool take third spot and United fourth, while PSG are all the way down in ninth despite having Messi, Neymar and Kylian Mbappe among their ranks.

Check out the entire top ten below:

10. Manchester City - 1.08 million

9. Paris Saint-Germain - 1.18 million

8. Borussia Dortmund - 1.22 million

7. Chelsea - 1.31 million

6. Barcelona - 1.34 million

5. Juventus - 1.42 million

Image
Alamy

4. Manchester United - 1.95 million

3. Liverpool - 2.45 million

2. Real Madrid - 3.05 million

1. Bayern Munich - 3.25 million

Juventus are the only Italian side to make the list, perhaps down to the fact they had Ronaldo until August when he chose to return to Old Trafford.

Ronaldo was given his iconic number seven shirt by veteran forward Edinson Cavani who had the number last season.

The Uruguay international switched to number 21 following Ronaldo's comeback, which brought massive financial gains for United.

Image
Alamy

On the pitch however, Ronaldo's return hasn't been plain sailing and he's currently on his worst club goal drought in over 13 years.

The 37-year-old hasn't scored in his last five games, something that hasn't happened since December 2008 in his first stint in England.

He came off the bench in Tuesday's 1-1 draw with Burnley and stormed off the pitch at full-time.

Messi hasn't had the best of times in France either and reports claim he's currently unhappy at PSG.

Image
Alamy

Mauricio Pochettino's side are top of Ligue 1 by 13 points but Messi has only scored two goals in 13 appearances.

The seven-time Ballon d'Or winner has fared much better in the Champions League however, notching five in five.

Featured Image Credit: Alamy

Topics: Manchester United, Manchester City, Juventus, Real Madrid, Bayern Munich, Borussia Dortmund, Chelsea, Liverpool, Paris Saint-Germain, FC Barcelona

Daniel Marland
Daniel Marland

Daniel is SPORTbible's Senior Social Editor.

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@DanMarland_

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