Newcastle United will wear a unique home shirt never used in the club's history before when they face Tottenham Hotspur later this month.
Newcastle have endured a difficult season, one that has failed to live up to expectations following last season's top four finish and the return to the Champions League that came with it.
Eddie Howe's side are eighth in the Premier League table, 15 points adrift of the top four, and have 12 points fewer than they did at this stage last season.
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While the 2023/24 campaign won't live long in the memory of Newcastle fans, the unique shirt the Magpies will soon wear might do.
Newcastle will wear a one-off jersey when they welcome Tottenham to St James' Park on Saturday, April 13.
The kit will be missing the usual Sela sponsorship, with the Saudi Arabia-based events company donating the front of shirt space to a charity instead.
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According to the Daily Mail, talks have been ongoing for several weeks and the charity will be announced closer to match day.
Sela - who signed a £25 million-per-season deal with Newcastle last year - are keen to donate the shirt space for a key televised match against a top-six opponent, so to give the charity maximum exposure.
As well as Newcastle's stars donning a shirt never worn before in the club's history, other events on match day will promote the charity.
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This is not the first special initiative Sela have come up with since becoming Newcastle's shirt sponsor.
The company organised a drone show above St James' Park ahead of the 4-1 Champions League win against Paris Saint-Germain earlier this season.
Sela also gave supporters free scarves ahead of the FA Cup win at Sunderland in January, and run a 'Howay' bus to get supporters to away games.
Featured Image Credit: GettyTopics: Newcastle United, Premier League, Tottenham Hotspur, Eddie Howe