Logan Paul was distraught watching the destruction of one of his golden PRIME bottles worth £400,000 at the end of their 'PRIME Gold Bottle Instant Win Game'.
On Friday, Paul and KSI offered fans the opportunity to own a piece of history to celebrate 1 billion sales of their popular hydration drink.
The duo placed two sold gold bottles of PRIME protected by a bulletproof glass case and six-digit code in London and New York.
A lucky lad in England managed to crack the code and keep the bottle for himself. As you can see in the video below, nobody managed to crack it on the other side of the pond. Paul had to watch it burn in front of his eyes.
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Participants had 48 hours to try and guess the codes in each location, something Arsenal fan Hugh managed to do.
A member of his family confirmed the news on social media, posting to Twitter: "Thanks KSI for the present in the London shop! Hugh cracked the code! Best birthday present ever!
"@KSI a legend! Made this KSI/Prime/Arsenal fan very happy!"
As KSI celebrated, Paul realised what was going to happen in the United States.
He admitted defeat and immediately rushed to watch his bottle get incinerated.
Paul screamed: "They got it? No! That means ours is getting burned!"
Former NASA engineer Mark Rober helped design the case, so if there were doubts about how legit the contest was going into the weekend, they were settled quickly.
Back in England, KSI watched on a video feed and shouted, with delight: "The gold in New York is MELTING!"
Paul later confirmed the bottle had been 'completely destroyed', although it's maintained its value as liquid gold. We have to admit that's nowhere near as cool as a gold bottle though.
PRIME will reach a staggering $1.2 billion in annual internal sales by the end of 2023.
Thankfully, it's much easier to obtain a bottle nowadays after insane demand last year.
Paul is currently WWE United States Champion after defeating Rey Mysterio at Crown Jewel earlier this month.
KSI, meanwhile, was beaten by Tommy Fury in the main event of MF & DAZN: X Series 10 in a valiant effort.
Topics: KSI, Logan Paul
Daniel Marland