Fans have a theory why KSI and Logan Paul picked '954229' as the code to win the £400,000 gold PRIME bottle.
On Friday, Paul and KSI held a competition for fans to own a piece of history as a celebration for 1 billion sales of their popular hydration drink.
The YouTube sensations enclosed two sold gold bottles of PRIME in a glass case with a six-digit code in London and New York.
A young Arsenal fan, named Hugh, managed to crack the combination in England and keep the bottle, worth an astonishing £400,000 all for himself.
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However, nobody was able to guess the code correctly across the pond, meaning Paul had to watch his bottle burn. You can watch his reaction below.
Fans have since theorised if there was a particular meaning behind the unique code that Hugh selected - 954229.
One Twitter user suggested that The 954 (95/4) could be for Paul's birthday, while the 229 (22/9) could be in relation to when Prime's latest product 'sticks' was launched.
It is thought that 22/9 (September 2022) could also be around the date UK production of the brand started, along with the date that Meta was released.
On Instagram, the official Prime account revealed the winning number, adding: "$500k won instantly, $500k lost instantly. Thanks to everyone who made this activation so special. Here's to the next billion."
Commenters were quick to congratulate Hugh on his win, with one fan writing "Bro changed his families life without knowing what he's done".
Another added: "So wholesome, changed that families life' and 'bro didn't realise what he had just won".
A third commented: "Damn, nice one little bro," while a fourth chimed in: "So happy a family won".
Topics: Boxing, KSI, Logan Paul, Fan Reactions
Joe Adams