KSI and Logan Paul launch 48-hour hunt for £400k solid gold Prime bottle, but it's only available in one UK location
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KSI and Logan Paul have announced how fans can win a solid gold bottle of Prime worth over £400,000 in their 'Prime Gold Bottle Instant Win Game'.
Social media superstars KSI and Paul launched the drink in a joint venture two years ago and to say it's become a huge success would be an understatement.
A competition to celebrate 1 billion bottles sold has opened up, giving fans in England and the USA an incredible opportunity - although it's only open for 48 hours.
KSI and Paul explained in a recent video: "The golden Prime will be encased in bulletproof glass.
"To get to it you must correctly guess a six-digit code.
"Each person only has one guess and only 20 seconds to make that guess.
"If the code is not guessed correctly within 48 hours, the torches inside the case will ignite.
"And the gold Prime bottle will be incinerated completely - worth absolutely nothing. Mark Rober made it."
Rober is a former NASA engineer and made a cameo at the end of the video holding a flamethrower. Who knew KSI and Paul making YouTube videos back in the day would lead to this.
The bottles are in London and New York, so you won't miss out even if you're on the other side of the pond.
KSI confirmed the London bottle's location in a Twitter post. He said: "Get ready..." and confirmed the bottle is at 1/15 Shaftesbury Ave, W1J 9HT.
Paul, meanwhile, followed up with the New York location. He stated: "NYC you ready?" and confirmed that bottle is at 413 W 14th Street, 10014.
In addition to the 'Prime Gold Bottle Instant Win Game', the locations will also have 'Gold Store' pop-ups with merchandise for sale.
A statement reads: "We do everything BIG. Since we created PRIME, we’ve made our own blueprint when it came to marketing, scaling, and building the brand. In a short period of time, we’ve become the fastest-growing beverage company in history, selling our one-billionth bottle in just year two.
"We’re confident our fans will be pleasantly surprised when they visit our celebratory Gold Stores and see what a unique experience our team has built."
KSI has urged fans to stay safe as they try to crack the code and snag themselves a piece of history.
Earlier this week, it was announced Prime will reach a staggering $1.2 billion in annual internal sales by the end of 2023.