Logan Paul was offended by a pawnbroker's offer for a rare golden Prime bottle worth £400,000.
Last week, Prime co-owners Paul and KSI celebrated 1 billion sales of their hydration drink by running a special competition.
They offered their lucky customers the chance to win solid gold bottle, protected by a bulletproof glass case.
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However, the New York equivalent had to be destroyed as no-one was able to crack the code in time.
But Paul had actually took a trip to a pawn shop to try and see how much the limited edition bottle would be worth.
Remarkably, the very first offer was $25,000 but then Paul raised the stakes considerably by quoting $700,000, which prompted the shop owner Avi to ask him, "Are you okay?".
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$50,000 was the second proposal but Paul was hesitant and explained that "this is the fastest growing beverage in the world and you have a chance, this could be sitting up there on that shelf next to all those trinkets".
The owner then had the idea of giving money now and melting the item to see how much came out, but the WWE superstar was having none of it.
"No because, if you melt it, then it won't be Prime anymore and you've instantly halved the value."
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The deal was off the table though as after the "lowballing", Paul encouraged Avi to join in with the New York golden bottle competition.
The launch of Prime has been an overwhelming success, with Paul claiming their second year saw a staggering revenue total achieved.
"I have to say I'm proud of it. I'm going to be arrogant for a second and say that's insane," he said in an interview with Fox.
"Like two YouTubers founded a hydration company and did $1.2 billion revenue in their second year? We're the fastest growing hydration beverage in history.
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"I don't know how we got here, the marketing's great, the product's great, we have great distributors. Very blessed Varney."
Topics: Logan Paul, KSI
Josh Lawless