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The Rock has gone against WWE's strict orders after yelling another expletive on Monday Night Raw.
WWE has been a PG product since 2008 but the boundaries are being pushed of late, with the People's Champion at the centre of it.
Rock, real name Dwayne Johnson, is on the board of TKO which houses both WWE and UFC.
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And it appears as though the 10-time world champion is able to do and say whatever he wants.
Monday's episode of Raw was closed out by the 51-year-old leaving Cody Rhodes a bloody mess after attacking him in the rain outside the arena.
Adopting a villainous persona, Rock told the 2023 and 2024 Royal Rumble winner: "This is what happens when you f*** with the final boss".
It is the latest instance of the Hollywood star swearing in his segments on TV and on social media since his shock return.
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Earlier in the night Rhodes had used the word "w***fest" in his promo but SESScoops recently said that WWE's superstars received a memo reminding them the must follow PG guidelines on TV and social media.
The same report said that some WWE superstars wondered why The Rock was able to get away with swearing, though he responded and branded the claims
"complete horses**t."
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In response to those having issue with his colourful language, on Instagram, The Rock said: "I talk from the heart, shoot from the hip and try to always have fun."
According to Dave Meltzer from the Wrestling Observer, The Rock is being given preferential treatment but broadcast networks are aware of what he is going to say beforehand.
He said: "The whole thing is The Rock promo is completely scripted but if it was anyone else they would just be not allowed to say it.
"With The Rock, it's like he can say whatever he wants but we know what he's going to say and when he's going to say it so anything they want to bleep out they will bleep out. And they know when to bleep it out because they are told ahead of time."
Josh Lawless