Featured Image Credit: Getty
Topics: Logan Paul, KSI, WWE
Josh Lawless
Logan Paul and KSI's hydration drink Prime is set to make even more money after signing a groundbreaking deal with WWE.
The two YouTubers joined forces to set up the beverage company in 2022 and have experienced unprecedented success with its range of flavours.
They have penned deals with Arsenal, Barcelona, Bayern Munich, Borussia Dortmund and LA Dodgers, as well as signing up huge sports stars like Erling Haaland, Patrick Mahomes, Alisha Lehmann and Israel Adesanya as 'Prime athletes'.
But on Friday, WWE superstar Paul announced a mega partnership with his employers.
The arrangement will see the Prime logo on the canvas of the WWE ring for premium live events, starting with the WrestleMania 40 event which Paul will be part of it.
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It follows up a massive link-up with UFC, also part of the TKO Group which houses WWE.
The move will further aid Prime's push to compete with Red Bull and Monster but the brand isn't doing too shabby as it is.
In November, WWE United States champion Paul revealed that Prime sold $1.2 billion (£980 million) worth of drinks in 2023.
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"I have to say I'm proud of it. I'm going to be arrogant for a second and say that's insane," he said in an interview with Stuart Varney of Fox.
"Like two YouTubers founded a hydration company and did $1.2 billion revenue in their second year? We're the fastest growing hydration beverage in history.
"I don't know how we got here, the marketing's great, the product's great, we have great distributors. Very blessed Varney."
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Earlier last year, both Paul and KSI appeared on the Australian radio show Kyle and Jackie O and confirmed that the brand had made "$250 million in retail sales and $110 million gross internally."
"We definitely cracked the code," Paul admitted.
"We hit a few really important things that are a staple marketing ploy of this generation."