Fans notice key detail in KSI and Logan Paul in Prime Barcelona partnership announcement
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KSI and Logan Paul have posted a picture of themselves in Barcelona kits but fans have spotted a key detail in the picture.
KSI and Paul's thriving brand Prime has been announced as the new hydration partner of the La Liga champions, starting on July 1.
It's a three-season deal, with Prime taking over from previous partner Gatorade after that link-up expired.
Products, which come in a range of flavours and have soared in popularity, will be visible in the bench area during games as well as training sessions involving all Barca teams, the club say.
In a joint statement released after becoming Barca's new Energy Drink supplier, KSI and Paul said: “We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona.
"Whether it's a mid-game refuel or post-training recovery, we can’t wait for the FC Barcelona family to level up with PRIME. "Thank you to the incredible team at FC Barcelona for all our work together so far, and we look forward to supporting each and every Barca player in their pursuit of excellence, while inspiring the next generation to play and enjoy PRIME.”
The official imagery shared online on Barca's channels showed the pair of internet personalities sporting Barcelona's new home kit for the 2023/24 season while holding a red and blue bottom of Prime.
Both posted on their social media pages to hype up the announcement but interestingly, the Spotify logo appeared to be photoshopped out.
Out with the old, in with the new. Goodbye Gatorade, Prime is now the new hydration sponsor of FC Barcelona 🙌🏿 pic.twitter.com/SSeaAw4Bdy— ksi (@KSI) July 1, 2023
On Twitter, one fan picked up on the detail, writing: "No way KSI and Logan photoshopped out the Spotify sponsor on the Barcelona shirt."
It doesn't appear as though KSI has a deal with any music platform but it could be that the duo simply don't want to give out any promotion for free.
Prime is also the official sports drink with UFC, while there is also a partnership with KSI's beloved Arsenal.
Earlier this year Paul claimed Prime claimed Prime cleared "$250 million in retail sales and $110 million gross internally" in year one.