A WWE superstar appeared to go off-script in a moment with his real-life wife on Monday Night Raw when about to return from an break.
Since the first episode of Raw on Netflix in Los Angeles in January, WWE have introduced segments whereby superstars are interviewed close to the fans in the stands of an arena.
A good chunk of these segments take place during commercial breaks which take place for viewers in the United States and cannot be fast forwarded, but there are no pauses for international viewers as they get to see the whole thing.
The promo time has been extremely beneficial for developing characters and storylines, with Karrion Kross using it wisely to very quickly became one of the most popular acts on WWE television today.
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On Monday, Kross addressed his ongoing obsession and constant attacks on Sami Zayn, who defeated him at Night of Champions in Saudi Arabia.
Flanked by wife and valet Scarlett, he spoke to interviewer Jackie Redmond during an ad break promo and was loudly cheered by the fans in the arena despite adopting a villainous persona.
After delivering his promo and staring down the camera lens as the time ticked down, just as the show was returning to commercial - Kross passionately kissed his other half before the screen faded to black.
The moment appeared to be completely unplanned but was met by a deafening reaction as Kross' stock continues to rise.
The 39-year-old has a knack of going off script and after WrestleMania 41 in Las Vegas, he gatecrashed the recap show with a wild, x-rated rant where he sounded off on Logan Paul and Triple H.
The segment was so impactful that many fans were left unsure as to whether it was real or part of the script.
It has been reported that the contracts of Kross and Scarlet are due to expire in August and there has been no confirmation of the couple resigning despite the release of new merchandise which appears to have sold well.
The former NXT champion was released in 2022 but returned nine months later and has been with the company since.
Josh Lawless