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Topics: NFL, Super Bowl
Nasir Jabbar
Kendrick Lamar will perform the NFL's Super Bowl half-time show and here's much how he will be paid.
The Kansas City Chiefs face the Philadelphia Eagles in tonight's Super Bowl LIX at New Orlean's Caesars Superdome.
At half-time, Lamar will take centre stage, having previously featured in the half-time show at Super Bowl LVI in 2021, which was headlined by Dr. Dre, Eminem and Snoop Dogg.
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Speculation has been rife over who his surprises guests will be, with only SZA, who will tour with him later this year, as yet confirmed.
Despite being one of the biggest shows of the year, Lamar is only set to earn a small fee for his Super Bowl performance.
According to CBS News, performers only receive a minimum fee which is guaranteed in a union contract.
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The NFL has a long-standing policy of only paying a union fee for half-time performers, with the likes of Beyonce, Rihanna, Prince, Madonna, Michael Jackson and Paul McCartney essentially playing for free in previous years.
Entertainment attorney Lori Landew of Fox Rothschild explained to Forbes why popular artists agree to perform for such a small.
"The halftime show at the Super Bowl remains a highly coveted spot for many artists," Landew said.
"Some of those artists do not see their appearance as a political statement, nor do they see the show as a cultural battleground, but rather view their live performance as an opportunity to entertain an enthusiastic crowd and to share their music and their talent with millions of viewers."
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The NFL will cover the expenses and production costs associated with Lamar's performance.
Around 80,000 fans will fill the Caesars Superdome while more than 100 million viewers across he country will watch the Super Bowl.
In an interview this week, the 37-year-old spoke of the importance of bringing his 'LA energy' with him on stage.
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"That’s something I wanted to carry over to New Orleans and for the world to see," he said. "This is me. This is Kendrick Lamar, 37 years old, and I still feel like I’m elevating, I’m still on a journey.”
When asked about what viewers can expect, he said that 'storytelling' will be a key component of his set.