Jeremy Clarkson involved in huge F1 announcement ahead of British Grand Prix

As one of the most renowned petrolheads in the world, Jeremy Clarkson has been vocal about wanting to combine his adoration for fast cars with his newfound love of farming, and ahead of Silverstone, he looks to have had his wish granted.

Since the days of Top Gear, Clarkson has worked in tandem with motorsport's biggest personalities, putting the paddock stars in reasonably priced cars and throwing them around a custom racetrack.

Now that he's a business owner, the famed TV presenter recently revealed that he 'hopes' to become the official sponsor for a Formula 1 team, specifically eyeing his new alcohol Hawkstone as a brand worthy of the sport.

The beer brand has appeared in recent commercials during the UK Sky Sports broadcast of Formula 1 races, and now Clarkson is getting his wish.

As F1 returns to the UK, one team has partnered with the former Top Gear frontrunner, bringing his homegrown produce to Silverstone.

Alpine joins forces with Diddly Squat farm

Coming in hot off the back of a controversial podium finish at Monaco for Frenchman Pierre Gasly, Alpine is going all-out British for its Silverstone outing by announcing a partnership with Jeremy Clarkson's Diddly Squat Farm.

Despite having deep French roots after taking over from Renault, the Alpine HQ is located in Enstone, Oxfordshire, UK, just six miles away from Clarkson's Farm.

With Silverstone just an hour's drive away from Alpine HQ and Diddly Squat Farm, the two brands will be combining as Clarkson will be providing all of the food and produce for the team this week, including both Gasly and Franco Colapinto.

"We are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone," said Alpine managing director Steve Nielsen.

The two brands have worked together twice before, as Clarkson provided Alpine with Hawkstone beer to celebrate their podium successes at the 2023 Monaco Grand Prix and 2024 Brazilian Grand Prix.

"As a team, we have enjoyed an excellent relationship with Jeremy Clarkson, who has been very supportive of us for several years. It's great that we are able to help promote British farming and highlight the importance of farming to the local area.

"Our base at Enstone is surrounded by farms, so we are well aware and full of admiration for what farmers do in bringing food to our tables.

"It's a special occasion to bring local food to Silverstone to keep our team and drivers well fed this weekend, so thanks to Jeremy and the team at Diddly Squat Farm for their ongoing support."

Lisa Hogan, Clarkson’s partner and co-star, added, “The British Grand Prix is one of the highlights on the British sporting calendar, so to have Diddly Squat Farm Shop associated, and to play a small role, with the team this weekend is certainly quite special.

The Diddly Squat Farm continues to intertwine with Formula 1. The most recent season, in which the TV presenter revealed that he had been diagnosed with prostate cancer and is now in remission, saw Oscar Piastri star as a guest in a brief cameo reversing a tractor into a barn.