The Premier League has signed a deal to give fans live data during matches - it could genuinely revolutionise the home-viewing experience.
Genius Sports, the Premier League's official technology partner, have developed a skeletal tracking system which can transfer data in under a second.
It means broadcasters Sky Sports and BT Sport can deliver player running speeds and shot power almost instantly, in addition to movement off the ball.
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Per Sportsmail, an agreement between the Premier League and Genius Sports was reached earlier this week. The new technology could be in place as early as the second part of this season, following the World Cup.
The data will also be provided to all 20 Premier League clubs as a coaching aid.
Amazon Prime's coverage of the Premier League has received massive praise in recent years, with these steps meaning Sky Sports and BT can follow in their footsteps.
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Top-flight games air on an eight-second delay, allowing data to be presented as quickly as possible.
Genius Sports chief executive Mark Locke explained per the Mirror: "This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement.
"Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League.
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"We're incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide."
More developments are underway. In addition to the skeletal system, a 'mesh system' is in the planning stages. That'll see data tracked from all points of a player's skin.
Earlier technology wasn't able to reach that level of detail, usually monitoring a single body part.
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The Premier League renewed its broadcasting deal in 2021 to lock in their respective packages with Sky, BT and Amazon until 2025.
It's believed the rights are worth £5 billion, while overseas rights are at an all-time high of £5.05 million.
Topics: Premier League
Daniel Marland