Liverpool Applied To Trademark 'Allez Allez Allez' And 'Six Times'
Liverpool filed an application with the Intellectual Property Office to have "Allez Allez Allez" trademarked.
The words are lyrics of a song that acted as the soundtrack to Liverpool's run to the Champions League final in Kiev in the 2017/18 season.
It was embraced by Jurgen Klopp and his group of players and continued to be sung during last season, when the Reds went one step further and won the European Cup for a sixth time thanks to a 2-0 win over Spurs in Madrid.
And according to Sam Cunningham from iNews, Liverpool applied to have the phrase trademarked despite the chant being sung by more than six clubs prior to it taking off at Anfield.
Porto, Genoa, Juventus, Napoli, Rangers and Atletico Madrid all belt out the tune, which originates from the 1985 Italian disco hit L'Estate Sta Finendo - which means "The Summer Is Ending",
It's said that the club withdrew their application after filing in November, though more recently they have applied to trademark "six times" - a reference to the sixth European Cup victories - and the word "Liverpool".
A club spokesman told iNews that they only wish to register 'Liverpool' "in the context of football products and services" and so they can clamp down on inauthentic goods containing their branding.