It's all change for Inter Milan after the Italian giants revealed their new badge to mark their 113th birthday.
The Nerazzurri's new crest is predominantly white with the traditional black and blue colours featured and has been compared the logo of car manufacturers Volkswagen.
Sharing an image of the badge on social media, the club wrote: "My name is my story."
Notably there isn't a gold star present and the design is a drastic change from what we have seen previously. But judging by reaction on social media fans are not particularly fond:
The change has been likened to one Juventus made a few years back, dropping their traditional emblem for a modern logo that the club feels has helped them become more marketable as a global brand.
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Inter have won five league titles, four Coppa Italias, the UEFA Cup, Champions League and FIFA World Club Cup in that period, with Ronaldo Nazario, Adriano, Wesley Sneijder and Zlatan Ibrahimovic among the world-class players to have worn the iconic kits.
The logo won't be emblazoned across the shirts next season but there will still be a working relationship between Inter and Pirelli.
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"We are in talks with [Alessandre] Antonello, [Beppe] Marotta and other Inter directors," Pirelli chief executive Marco Tronchetti Provera told Gr Parlamento.
"We won't be Inter's kit sponsor anymore, but our relationship with the club will continue."
Featured Image Credit:Topics: Football, Serie A, Inter Milan