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Featured Image Credit: PA
Topics: Manchester United, Erik Ten Hag, Premier League
Will Evans
Manchester United are set for a major change to their kits for the 2024/25 season as the club plan to replace an existing £235m deal.
The Red Devils have long been one of the biggest clubs in the world commercially and a turnaround in performances on the pitch this season will only see that grow.
The club are known for agreeing huge shirt sponsorship deals and ranks amongst the top five in football for the value of their current deal.
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However, there will be a big change to how United shirts look after the club announced back in December they would be terminating the contract of current sponsor TeamViewer.
It will bring to an end a £235m partnership with the German technology company whose deal was set to run until 2026.
According to Telegraph Sport, it is expected that Team Viewer will remain on the front of shirts next season and a new partner should be found by 2024/25.
Sources have said United are not going to rush the process, with the club locked in talks over a potential takeover, and are happy to find a new sponsor over time.
The outcome of a proposed sale could go a long way in influencing which company will adorn the famous red shirt for the 2024/25 season.
Current Chief Executive Richard Arnold has been pursuing potential new sponsors with the technology market still thought to be an area of interest.
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United have favoured deals with US-based companies under the Glazers with an American sponsor appearing on shirts between 2006 and 2020.
Their training complex also continues to be sponsored by financial services company AON.
Football Insider has speculated that two of United's key bidders could use United's global reach to platform their own business interests.
The Qatari Investment Authority fronted by Sheikh Jassim bin Hamad Al Thani has a big portfolio of businesses United could do deals with, and Sir Jim Ratcliffe’s petrochemicals company Ineos already sponsors OGC Nice which he owns.
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Given the current situation, it would be surprising if any deal is reached before clarity is provided on a potential takeover.