Liverpool are in negotiations with travel company Expedia to extend their £10 million sponsorship deal.
The Premier League runners up have had the company's logo on their kits for two seasons now and are said to be in talks over a new long-term deal.
The Merseyside club’s current contract with the travel firm expires at the end of the 2022-23 campaign but Jurgen Klopp’s side want an extension.
Expedia’s CEO Billy Hogan has confirmed this news, and Liverpool have stated that: ‘Our partnership with Expedia is working great.'
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'The process will be similar to that of the principal partner. We are speaking with companies and it is an ongoing process.’
There have also been reports that a cryptocurrency firm could sponsor the Liverpool shirt next season.
Former Arsenal and Everton striker Kevin Campbell backed the idea, stating to Football Insider
“Crypto is the way forward and people better get used to it"
"They better get used to it. Everything is going digital whether people like it or not.
“Cryptocurrency is coming. It is all coming. I’m sure if Liverpool are the first to do this sort of deal, they won’t be the last. Other clubs will follow, 100 percent. Money talks at the end of the day.”
On the pitch, Klopp’s side have endured a frustrating start to the season, having been held by both Fulham and then Crystal Palace on Monday night.
The German boss will be looking for a response from his team when they visit Old Trafford to face North West rivals Manchester United next week.
Topics: Liverpool
Alfie Culshaw