Jose Mourinho once dedicated five minutes Chelsea's Player of the Year awards to dismantling bitter rivals Manchester United, Manchester City, Liverpool and Arsenal - it was his most savage moment.
Mourinho has always been a master of mind games and used every trick in the book to get one over on his adversaries.
Even when he's reached the top of the mountain, the 59-year-old can't help himself and will gladly throw shade until the cows come home.
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One evening back in 2015, after Chelsea had won the Premier League and Carabao Cup, he unleashed a verbal assault so captivating, so entertaining, it had the entire audience laughing along.
Mourinho took to the stage with mic in hand and said: "I want you to remember that one year ago we were here, we finished third and we were not happy. We respect the winners. In spite of us beating them [Manchester City] twice, we thought they deserved to be champions. In spite of beating second position [Liverpool] twice, we told them they deserved to be there."
He then decided to tell a few 'fiction' stories about the way teams played football. It's quite obvious who he's discussing, but stresses it's all 'fiction'.
Louis van Gaal's Manchester United side are brought up for the way they passed the ball without much conviction.
Mourinho joked they played football 'without nets' and were happy to go among themselves.
Next up was Manchester City and he joked they played with 'one net', talking about how they only scored goals rather than focusing on defending too.
Mourinho couldn't enjoy a diss session without going for bitter rival Arsene Wenger and his Arsenal side.
Similar to United, the Gunners enjoyed playing with the ball on the deck but Mourinho didn't see it as winning football.
Then came the kicker. "They asked the international board to only play between January and April."
Arsenal were eighth heading into December and it took an almighty effort to recover their form, going on an eight-game winning run between February and April. It was obvious who Mourinho was mocking here.
The ultimate finale was 'The Special One' discussing his very own team. That summer had seen Cesc Fabregas and Diego Costa arrive to completely transform the Blues.
"They play from August to May and sometimes... they brought the bus!"
Mourinho ended his speech by telling his players the following season would be much more difficult with their opponents improving.
It wasn't an understatement and something went dramatically wrong, with Mourinho sacked in December and Chelsea 16th in the table.
Mourinho's second and up to now final spell at Stamford Bridge ended in disaster, but his one last hurrah could've been the greatest of all.
Topics: Chelsea, Jose Mourinho, Manchester United, Manchester City, Arsenal, Liverpool
Daniel Marland