Queen of the South manager Marvin Bartley delivered a no-nonsense post-match interview after discovering that his players are spending up to eight hours playing computer games ahead of matches.
The Doonhamers suffered a disappointing 3-1 defeat to Scottish League One opponents Kelty Hearts on Saturday as goals from Fergus Owens, Michael Tidser and Reece Lyon sealed their fate.
It was another poor performance from QOTS, who currently sit eighth in the league table after picking up just four wins from a possible 14.
And after the full-time whistle, a frustrated Bartley made his feelings known in an interview that has since gone viral.
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The former Bournemouth and Burnley midfielder admitted to protecting people for "far too long" and opened up on finding out about some home truths about his players.
Speaking to Queen of the South's YouTube channel, Bartley said: "I've been there and I've been a professional footballer. Professional is a very interesting word.
"I've protected people for far too long. Far too long when I'm seeing things happen at points this season. Flatness in games at times and I'm wondering what's going on?
"So much so that I've gone and reviewed every session that we've done since I came to this football club. I understand that people go outside of here but I need them to then be professional in what they're doing because the sessions are set up as if they're going to go and rest. Get their adequate rest and hydration in and eat at the right times.
"But I've got far too many players pulling out through tightness. So it's meant I've had to go outside and look into why this is happening.
"I've said to players if you want to coach, go and do that Monday, Tuesday or Wednesday, not in the latter stages of the week.
"Then I find out players are on their computers for eight hours leading into matches. I've had to go and pay to speak to someone to say this is what's happening to my players. It's only this week they came back with: 'They're gaming.'
"I was like: 'They play games in training,' I thought he meant that but no, they play on their Xbox and Playstations. I speak to boys and they're spending, six, seven hours sat in one position, eyes fixed - glued - to a TV.
"Then they're trying to go and play a match the next day. And you're wondering why you can't concentrate? Come on."
You can watch the interview in full below:
As stated above, Barley has spent hours watching footage from all of Queen of the South's training sessions, as well as seeking advice about the issues around gaming.
But last weekend's result against Kelty Hearts has only increased the pressure around his job at Palmerston Park.
Jack Kenmare