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Cristiano Ronaldo and Lionel Messi team up in advert for second time in history

Home> Football> Football News> FIFA World Cup

Updated 12:27 2 Apr 2026 GMT+1Published 11:46 2 Apr 2026 GMT+1

Cristiano Ronaldo and Lionel Messi team up in advert for second time in history

Cristiano Ronaldo and Lionel Messi have threatened to break the internet again with a World Cup advert.

Josh Lawless

Josh Lawless

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Cristiano Ronaldo and Lionel Messi have threatened to break the internet again after starring in another World Cup advert alongside one other.

The two greatest footballers of all time teamed up ahead of the 2022 showpiece for a Louis Vuitton advertisement but they have now linked once again ahead of the 2026 World Cup in the United States.

Alongside younger stars Kylian Mbappe and Vinicius Jr, Ronaldo and Messi feature in a new LEGO 'Everyone wants a piece' advertisement to promote their new collectable sets.

All four appear in mini-figure form but are sat at a dimly lit table, with a LEGO version of the iconic World Cup trophy. The table spins as the superstars try and plonk their figure on top of the prize, which Messi finally got his hands on at the Lusail Stadium in Qatar.

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In the end, none are victorious as a young child appears and snatches away the trophy. The video was shared by Messi on his Instagram, with the eight-time Ballon d'Or winner hashtagging the phrase, "Honestly it's not AI".

It was also posted by LEGO, who tagged Ronaldo, Mbappe and Vinicius Jr. Seeing all the big guns join up for the advert is a watershed moment and has understandably racked up millions of views already.

The quartet each have their own collection available to purchase to get fans in the mood for the big festival of football in the summer.

Ronaldo and Messi are the two giants of football and their brands aligned for a photoshoot just a month prior to the 2022 World Cup.

They were pictured playing chess on a Louis Vuitton briefcase and in just 30 minutes, the picture racked up 10 million likes over both posts.

The virality continued and the image became one of the most-liked in the history of the Instagram. Some called it as "the smartest advert ever", developing a theory that they were playing chess on the briefcase for the World Cup trophy.

Louis Vuitton posted a behind-the-scenes video of the shoot, which showed that Messi and Ronaldo were not present together.

They will both compete in their sixth and final World Cup in the US.

Featured Image Credit: Getty

Topics: Cristiano Ronaldo, Lionel Messi, FIFA World Cup

Josh Lawless
Josh Lawless

Josh is a sports journalist who specialises in football and WWE. He has been published by Curzon Ashton FC, Late Tackle, Manchester City FC, The Mirror, Read Man City and Manchester Evening News. He provides coverage of professional wrestling and has covered two WrestleMania events for SPORTbible.

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@joshlawless_

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