But Morata thought he had brought Juve back on level terms three different times during the game.
Morata hat-trick of offside goals :fire: pic.twitter.com/7hMVP8HRJ6- Galu (@PSGalu) October 28, 2020
Just moments after Dembele opened the scoring, Morata ran through on goal, shot, then hand-balled before tapping into an empty net on the rebound.
But the goal was ruled out straight away by the linesman on the far side.
Morata cut a disgruntled figure straight away but his woes got worse just minutes later.
Juan Cuadrado whipped the ball into the box and Morata looked to have got past his marker before side-footing a nice finish into the corner.
But once again, the linesman's flag was raised, leaving Morata's head in his hands again.
Even manager Andrea Pirlo couldn't believe his Spanish striker's luck.
But Morata's heartbreak tripled in the second half, with even more affect this time, when his third goal was cancelled out.
A swift volley made its way across the box and the former Chelsea man was there to tap home when VAR stepped in.
15' Goal rulled out for offside- 433 (@433) October 28, 2020
30' Goal rulled out for offside
55' Goal rulled out for offside
A hat-trick of offside goals for Morata! pic.twitter.com/b25sMEI3Ii
Morata celebrated with his team-mates and the ball was brought back to the centre spot before VAR decided the goal wouldn't stand.
Replays showed Morata's foot to be beyond the Barca centre-back's.
Barca will go top of their group this evening with a win over their 2015 Champions League final opponents, after beating Ferencvaros last week.
When the two sides clashed in that final five years ago, Barca came out on top but Morata did get on the scoresheet for Italian giants.
He'll certainly be wishing one of his strikes counted tonight, however, especially if Barcelona go on to win the game.
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