FIFA labelled 'tone-deaf' for appointing supermodel as ambassador ahead of Women's World Cup

Just five months out from the Women's World Cup, FIFA has announced who they'll be appointing as the global fan ambassador – but it hasn't gone down well with some fans.

It has been revealed that Brazilian supermodel Adriana Lima will step into the role to “develop, promote and participate in several global initiatives”.

But it seems news of her arrival has gone down like a lead balloon with FIFA now being described as 'tone deaf' for making the announcement.

“Seriously, FIFA, is this the fan engagement ambassador we need as the Women’s World Cup approaches?” former Australian international Moya Dodd tweeted.

Seriously, #FIFA, is this the fan engagement ambassador we need as the @FIFAWWC approaches? #tonedeaf https://t.co/a7O2WHRr6g pic.twitter.com/s2S6wvJmFx

— moya dodd (@moyadodd) February 28, 2023

Dodd, who was part of the co-hosting bid campaign for Australia and New Zealand, also used the hashtag “tonedeaf” in her post.

She then delivered follow-up questions for the supermodel.

Another tweet read: "Will the #FIFA ambassador be delivering any messages on body image, #wellbeing and healthy eating, for example?"

While another added: "Will the #FIFA ambassador be delivering any messages about a woman’s right to choose?"

Will the #FIFA ambassador be delivering any messages about a woman’s right to choose? pic.twitter.com/CuJw1eEN5b

— moya dodd (@moyadodd) February 28, 2023

Announcing the news to her 15.4 million followers on Instagram, Lima said: "As a true “brasileira”, futebol is in my blood! It is a great honour to be part of the FIFA Family, the FIFAMILY as we call it!

"As a fan myself, I hope to connect at a greater level this family to the life of this beautiful sport: the fans!"

FIFA president Gianni Infantino spoke in glowing terms about the former Victoria Secret model and what she can bring to the table.

“When you get to meet Adriana, you feel right away her warmth, kindness, and how approachable and passionate she is about our game,” Infantino said.

“She lives and breathes ‘futebol’ and that is also why she can be an excellent link between FIFA and fans worldwide.”