sportbible homepage
sportbible homepage
  • Home
  • Football
    • Premier League
    • Champions League
    • World Cup
    • England
    • Transfer News
    • Manchester United
    • Liverpool
    • Arsenal
    • Real Madrid
    • Barcelona
  • Formula 1
    • Red Bull
    • Ferrari
    • McLaren
    • Mercedes
    • Max Verstappen
    • Lewis Hamilton
    • Lando Norris
    • George Russell
    • Charles Leclerc
  • Boxing
  • UFC
  • More Sport
    • Tennis
    • Golf
    • NBA
    • NFL
    • Darts
    • Athletics
    • Rugby
    • Wrestling
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
Threads
YouTube
Submit Your Content Here
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • LADbible
  • Tyla
  • FOODbible
  • UNILAD Tech
Jadon Sancho has already made Borussia Dortmund a huge amount of money in shirt sales since joining from Man Utd
Home>Football>Bundesliga>Borussia Dortmund
Published 12:30 18 Jan 2024 GMT

Jadon Sancho has already made Borussia Dortmund a huge amount of money in shirt sales since joining from Man Utd

Jadon Sancho has joined the Bundesliga club from Manchester United on a loan deal until the end of the season.

Jack Kenmare

Jack Kenmare

google discoverFollow us on Google Discover

He may have only been back at Borussia Dortmund for just under a week but Jadon Sancho has already made the Bundesliga club a serious amount of money from shirt sales.

The 23-year-old winger re-joined the Bundesliga outfit this month on a loan deal until the end of the 2023/24 campaign.

Sancho, who who was exiled from training with Manchester United's first-team squad in September following a public bust-up with Erik ten Hag, made his second debut for Dortmund on Saturday.

He would make an instant impact in the 3-0 win over Darmstadt 98, where he provided an assist for Marco Reus after coming off the bench.

Advert

After Saturday's full-time whistle, it was revealed that Sancho's impact has already extended beyond the pitch. German publication BILD suggest Dortmund will pay United €3 million [£2.5m] for the services of Sancho.

With that in mind, it appears BVB are already making a large chunk of that fee back after Sancho’s number ten shirt made over 5,000 sales in his first week.

Dortmund and their suppliers have therefore earned up to €500,000 in sales, according to the report, after fans rushed to the club shop to purchase their 'Sancho 10' jersey.

As well as the revenue from shirt sales, the overall engagement on Borussia Dortmund's social media channels has increased significantly in the past week or so.

Sancho, meanwhile, says he is looking forward to playing with “a smile on his face” after such a difficult season at Old Trafford.

Image credit: Getty
Image credit: Getty

Speaking on the day of his arrival, he said: "When I walked into the changing room today, it felt like coming home. I know the club inside out, I’ve always been very close to the fans here and I’ve never lost contact with the people in charge."

He added: “I can’t wait to see my teammates again, get out on the pitch, play football with a smile on my face, get assists, score goals and help the club qualify for the Champions League.”

Sancho's fellow countryman Harry Kane has also helped boost shirt sales at his new club, Bayern Munich. In fact, the Bundesliga club recouped around 12 percent of his transfer fee in shirt sales alone.

Featured Image Credit: Getty Images

Topics: Jadon Sancho, Borussia Dortmund, Bundesliga, Transfers, Manchester United

Jack Kenmare
Jack Kenmare

Jack Kenmare is the Senior Journalist for SPORTbible, one of the world’s biggest social publishers. He specialises in long-form feature writing and has an encyclopedic knowledge of Football Manager wonderkids from 2005 to the present day. He has a BA (Hons) in Journalism and News Practice.

X

@jackkenmare_

Recommended reads

Thierry Henry picks player who will surprise everyone at World Cup – ‘There’s a guy people don’t know about...’GettyRonnie O’Sullivan says snooker star can win 'multiple world titles' and gives update on futureGetty'The only thing he can do is now is tar his career...' - Arnold Allen gives damning verdict on Conor McGregor's comebackGetty ImagesGareth Barry on Thomas Tuchel advice, England squad picks and World Cup: 'He’ll be fighting'Getty

Advert

Choose your content:

9 mins ago
an hour ago
  • Getty
    9 mins ago

    'Secret' England player joining World Cup squad is revealed after Thomas Tuchel remained tight-lipped

    Thomas Tuchel said he could not name the player in his press conference but word has got out.

    Football
  • Getty
    an hour ago

    Atalanta issue Ederson transfer update after Man Utd 'agreement'

    Manchester United are reportedly closing in on a Serie A transfer deal

    Football
  • Getty
    an hour ago

    European club 'planning legal action' against Southampton over spygate scandal

    The spygate ripple effect has reportedly reached Germany after Championship play-off scandal

    Football
  • Getty
    an hour ago

    Harry Kane intervened and made sure Thomas Tuchel picked one player for England squad

    Three Lions player's name 'came up constantly' despite Tuchel's anger over attitude in training

    Football
  • Jadon Sancho’s Future Takes Twist as Second Club ‘Reject’ Free Transfer Deal
  • Huge Jadon Sancho bombshell drops hours after Chelsea's Europa Conference League win
  • Jadon Sancho given huge Man Utd transfer blow after 'not a priority' statement made
  • Man Utd set new Jadon Sancho price tag amid interest from two clubs and it looks like a typo