sportbible homepage
sportbible homepage
  • Home
  • Football
    • Premier League
    • Champions League
    • World Cup
    • England
    • Transfer News
    • Manchester United
    • Liverpool
    • Arsenal
    • Real Madrid
    • Barcelona
  • Formula 1
    • Red Bull
    • Ferrari
    • McLaren
    • Mercedes
    • Max Verstappen
    • Lewis Hamilton
    • Lando Norris
    • George Russell
    • Charles Leclerc
  • Boxing
  • UFC
  • More Sport
    • Tennis
    • Golf
    • NBA
    • NFL
    • Darts
    • Athletics
    • Rugby
    • Wrestling
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
Threads
YouTube
Submit Your Content Here
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • LADbible
  • Tyla
  • FOODbible
  • UNILAD Tech
Jadon Sancho has already made Borussia Dortmund a huge amount of money in shirt sales since joining from Man Utd
Home>Football>Bundesliga>Borussia Dortmund
Published 12:30 18 Jan 2024 GMT

Jadon Sancho has already made Borussia Dortmund a huge amount of money in shirt sales since joining from Man Utd

Jadon Sancho has joined the Bundesliga club from Manchester United on a loan deal until the end of the season.

Jack Kenmare

Jack Kenmare

google discoverFollow us on Google Discover

He may have only been back at Borussia Dortmund for just under a week but Jadon Sancho has already made the Bundesliga club a serious amount of money from shirt sales.

The 23-year-old winger re-joined the Bundesliga outfit this month on a loan deal until the end of the 2023/24 campaign.

Sancho, who who was exiled from training with Manchester United's first-team squad in September following a public bust-up with Erik ten Hag, made his second debut for Dortmund on Saturday.

He would make an instant impact in the 3-0 win over Darmstadt 98, where he provided an assist for Marco Reus after coming off the bench.

Advert

After Saturday's full-time whistle, it was revealed that Sancho's impact has already extended beyond the pitch. German publication BILD suggest Dortmund will pay United €3 million [£2.5m] for the services of Sancho.

With that in mind, it appears BVB are already making a large chunk of that fee back after Sancho’s number ten shirt made over 5,000 sales in his first week.

Dortmund and their suppliers have therefore earned up to €500,000 in sales, according to the report, after fans rushed to the club shop to purchase their 'Sancho 10' jersey.

As well as the revenue from shirt sales, the overall engagement on Borussia Dortmund's social media channels has increased significantly in the past week or so.

Sancho, meanwhile, says he is looking forward to playing with “a smile on his face” after such a difficult season at Old Trafford.

Image credit: Getty
Image credit: Getty

Speaking on the day of his arrival, he said: "When I walked into the changing room today, it felt like coming home. I know the club inside out, I’ve always been very close to the fans here and I’ve never lost contact with the people in charge."

He added: “I can’t wait to see my teammates again, get out on the pitch, play football with a smile on my face, get assists, score goals and help the club qualify for the Champions League.”

Sancho's fellow countryman Harry Kane has also helped boost shirt sales at his new club, Bayern Munich. In fact, the Bundesliga club recouped around 12 percent of his transfer fee in shirt sales alone.

Featured Image Credit: Getty Images

Topics: Jadon Sancho, Borussia Dortmund, Bundesliga, Transfers, Manchester United

Jack Kenmare
Jack Kenmare

Jack Kenmare is the Senior Journalist for SPORTbible, one of the world’s biggest social publishers. He specialises in long-form feature writing and has an encyclopedic knowledge of Football Manager wonderkids from 2005 to the present day. He has a BA (Hons) in Journalism and News Practice.

X

@jackkenmare_

Recommended reads

Luke Riley makes bold prediction ahead of blockbuster fight on Conor McGregor v Max Holloway cardGetty ImagesForget Conor McGregor - Lone'er Kavanagh is the UFC star you should be watching this weekendGetty ImagesF1 and F3 trainer reveals gruelling physical and mental work drivers must do for each race ahead of British GPGettyDavid Croft proposes new Olympic sport with drivers from 'around the world' ahead of British GPGetty

Advert

Choose your content:

an hour ago
2 hours ago
3 hours ago
  • Getty Images
    an hour ago

    How one of the worst debuts in football history stopped Lionel Messi from facing England

    Messi will come up against England for the first time on Wednesday.

    Football
  • Getty
    2 hours ago

    Spain will have major advantage over England if they reach World Cup final

    Spain became the first team to book their place in the 2026 World Cup final.

    Football
  • ITV
    3 hours ago

    Bizarre moment World Cup referee reverses free-kick decision in France vs Spain as ITV commentators left baffled

    Viewers were baffled after the decision was quickly reversed.

    Football
  • Getty
    3 hours ago

    FIFA break laws of football with controversial World Cup final decision

    FIFA have made the announcement which goes against the laws of football for the World Cup final.

    Football
  • Jadon Sancho’s Future Takes Twist as Second Club ‘Reject’ Free Transfer Deal
  • Man Utd set new Jadon Sancho price tag amid interest from two clubs and it looks like a typo
  • Jadon Sancho takes drastic action to force Man Utd exit that sums up how desperate he is to leave
  • Jadon Sancho wanted by surprise club after rejecting Man Utd exit