BBC commentator Robyn Cowen aimed the perfect dig at Alan Sugar, after his complaints about not seeing or hearing a man on his TV during the Women's Euros.
England absolutely destroyed Norway in an 8-0 shellacking on Monday night in Southampton, with Beth Mead's hat trick the highlight of the performance.
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It was a great night for the team, after a nervy 1-0 win in front of a huge crowd at Old Trafford last week, and plenty of people will have tuned into BBC to watch Sarina Wiegman's side put down a real marker.
Hopefully one of those watching at home was Sugar, after the Apprentice star complained on social media the other day about the lack of men on the coverage of the Euros.
It wasn't true at the time and it was even less true on Monday, with both Ian Wright and Arsenal Women's manager Jonas Eidevall on punditry for the game.
Lead commentator Cowen took the perfect opportunity to call Eidevall one of their 'symbolic men,' in reference to Sugar's tweet and then gave the doddering old man a shoutout.
We can't be sure if 'symbolic men' are just as innocent as 'normal men' but Eidevall and Wright were the perfect men to be covering the action.
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Eidevall has four members of his Arsenal squad in the England 23, including captain Leah Williamson and hat-trick hero Mead, whilst Wright is a huge advocate of the women's game, and is an ambassador for the Women's Super League.
Despite their obvious credentials, and the fact they've been part of the BBC's coverage since before the tournament started, Sugar still managed to take credit for Wright being on tv.
Going back to social media, because he hadn't had enough criticism from his initial tweet, the 75-year-old said, "I was pleased to see my old mate Ian Wright was given the opportunity to commentate on the ladies game last night.
"I wonder if my earlier tweet below touched a nerve. Of course BBC sport will say not at all, Ian was already lined up for it."
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Yes you moron, of course they'll say it was already lined up, because it was...
Eidevall and Wright weren't even the only men on the coverage of the match, as John Arne Riise was also pitchside for BBC on the night.
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The former Liverpool defender did not hold back as he ripped into his fellow Norwegians for their first half performance, that already saw them 6-0 down.
At this rate, Alan Sugar will have got us all jobs working on the Women's Euros.
Featured Image Credit: Twitter/BBC SportTopics: England, Norway, Women's Football, Ian Wright
