Lord Alan Sugar was immediately shot down after he criticised the lack of male commentators on the Women's Euros.
There's a line on social media about how there's a main character every day and the aim is to not be that main character, and when news outlets are writing about your dumb tweet then you've probably lost that game.
Former Tottenham Hotspur chairman Sugar, most famous for bullying contestants on the Apprentice, was watching the Women's Euros on Saturday evening.
Whilst it's good to see the 75-year-old supporting the tournament, which has already broken several attendance records, he clearly wasn't paying too much attention to the television during Netherlands vs Sweden.
Sugar was curious about the amount of women who were on the broadcast for the Euros, because, perhaps shockingly to him, women are often covering men's sport.
He took to Twitter to say, "I am watching the women football and notice that ALL the commentators are women," in a tweet that probably should have said "I'm just asking the question," or something equally as obnoxious.
"I also note when mens football is on there is a symbolic female commentator to cover the broadcasters arse. Should I complain there should me a male commentator in women's football."
However, during the very match he was watching, legendary commentator Jonathan Pearce was actually on comms for the evening.
And sure, maybe Lord Sugar was instead listening to the radio, where former Chelsea and Scotland forward Pat Nevin was helping describe the action.
Plenty of people were ready to call the Amstrad owner out on his nonsense, including BBC presenter Gabby Logan.
We have plenty of men working on this tournament Lord Sugar, don’t fret you’re not being eradicated.— Gabby Logan (@GabbyLogan) July 9, 2022
There are loads of men working on the tournament, myself included. Do your research before launching an attack.— Steve Crossman (@Steve_Crossman) July 9, 2022
You mustn’t have been watching on BBC old boy. They had Jonathan Pearce on commentary who, last time I checked, is definitely not a woman.— Paul Gray (@Grayzo17) July 10, 2022
For 99% of human history men have controlled 99% of everything. Along comes a women’s football tournament & you start whining ‘where are the men?’.— Sir Clive (‘lefty’) Wismayer 🇪🇺🇲🇹 🇳🇱 🥪 (@CliveWismayer) July 9, 2022
Anyway, Jonathan Pierce.
Have you been licking old amstrad motherboards or something? There have been male commentators on the games…— Jason Status (@Hugos_There_) July 9, 2022
Across the BBC's coverage of the tournament, which would have been held last summer but to avoid a clash with the delayed men's Euros, Jonas Eidevall, Ian Wright, Alistair Bruce-Ball, Steve Crossman, Ben Haines, Seb Hutchinson and Stephen Craigan are all helping to cover games.
Of course, there were plenty of people defending Sugar, mainly on the basis that is was his 'opinion,' which isn't even true, he was giving facts, which weren't correct.
So at least before you comment 'he was right though,' remember that he wasn't.
It's not the first time that Sugar has been criticised for his social media posts, and you start to wonder where all the people who tell footballers to 'stick to football' are with him.
He was criticised in 2018 for a racist tweet that compared the Senegal World Cup squad to people selling things on the beach in Marbella.
In 2020, Jamie Carragher rightly called him a 'f***ing idiot' for his insensitive tweet following the death of former Liverpool boss Gerard Houllier.
A classy guys, clearly.
Featured Image Credit: Alamy/BBC Sport
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