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Lord Alan Sugar Immediately Proved Wrong On Viral Post About Women's Euros

The SPORTbible Team

| Last updated 

Lord Alan Sugar Immediately Proved Wrong On Viral Post About Women's Euros

Lord Alan Sugar was immediately shot down after he criticised the lack of male commentators on the Women's Euros.


There's a line on social media about how there's a main character every day and the aim is to not be that main character, and when news outlets are writing about your dumb tweet then you've probably lost that game.

Former Tottenham Hotspur chairman Sugar, most famous for bullying contestants on the Apprentice, was watching the Women's Euros on Saturday evening.

Whilst it's good to see the 75-year-old supporting the tournament, which has already broken several attendance records, he clearly wasn't paying too much attention to the television during Netherlands vs Sweden.

Sugar was curious about the amount of women who were on the broadcast for the Euros, because, perhaps shockingly to him, women are often covering men's sport.

He took to Twitter to say, "I am watching the women football and notice that ALL the commentators are women," in a tweet that probably should have said "I'm just asking the question," or something equally as obnoxious.

"I also note when mens football is on there is a symbolic female commentator to cover the broadcasters arse. Should I complain there should me a male commentator in women's football."

Sugar's tweet. Image: Twitter
Sugar's tweet. Image: Twitter

However, during the very match he was watching, legendary commentator Jonathan Pearce was actually on comms for the evening.

And sure, maybe Lord Sugar was instead listening to the radio, where former Chelsea and Scotland forward Pat Nevin was helping describe the action.

Plenty of people were ready to call the Amstrad owner out on his nonsense, including BBC presenter Gabby Logan.

Across the BBC's coverage of the tournament, which would have been held last summer but to avoid a clash with the delayed men's Euros, Jonas Eidevall, Ian Wright, Alistair Bruce-Ball, Steve Crossman, Ben Haines, Seb Hutchinson and Stephen Craigan are all helping to cover games.

Of course, there were plenty of people defending Sugar, mainly on the basis that is was his 'opinion,' which isn't even true, he was giving facts, which weren't correct.

So at least before you comment 'he was right though,' remember that he wasn't.

Goalscorer Jonna Andersson celebrates with Lina Hurtig after putting Sweden 1-0 up. Image: Alamy
Goalscorer Jonna Andersson celebrates with Lina Hurtig after putting Sweden 1-0 up. Image: Alamy

It's not the first time that Sugar has been criticised for his social media posts, and you start to wonder where all the people who tell footballers to 'stick to football' are with him.

He was criticised in 2018 for a racist tweet that compared the Senegal World Cup squad to people selling things on the beach in Marbella.

In 2020, Jamie Carragher rightly called him a 'f***ing idiot' for his insensitive tweet following the death of former Liverpool boss Gerard Houllier.

A classy guys, clearly.

Featured Image Credit: Alamy/BBC Sport

Topics: Women's Football, Netherlands, Sweden

The SPORTbible Team
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