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Topics: Luke Littler, Darts
Marcus Chan
Darts sensation Luke Littler has reportedly applied for his nickname to be trademarked.
The teenager from Warrington announced himself to the world when he embarked on a stunning journey to the final of the 2024 PDC World Darts Championship at the Alexandra Palace, London in December.
However, Littler’s fairytale run was eventually ended in the final when world number one Luke Humphries clinched victory.
Since then, the 17-year-old has become one of the biggest stars in the sport and secured a place in the 2024 Premier League Darts.
He has also won the Bahrain Masters and a Players Championship tournament.
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Now, it has been claimed that Littler has applied for his nickname, ‘The Nuke’, trademarked.
As reported by The Sun, Littler has applied to the Intellectual Property Office for a clearance to trademark his nickname so he can use it for his own merchandise, including soap, cologne and deodorant.
In addition, it has been claimed that he would like to protect personalised footwear, T-shirts, short-sleeve shirts, pyjamas and slippers.
The report states: “His application also covers merchandise, including dartboards, flights, wallets for the arrows and darts-related games.
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“The trademark bid was submitted by Gravity Brands Ltd which represents a number of stars in the darts world.”
Speaking about Littler’s commercial value, sports marketing consultant Daniel Tunna said, as reported by the Daily Mail: “Luke is a generational darts talent and he’s already achieved remarkable things.
“If he is at the summit of the darts world for 20 years, he could be well on the way to amassing a £40million fortune.”
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He added: “Littler’s talent, combined with smart management, and continued high-level performance, have the potential to make him the highest-earning darts player in the world.”
On Thursday, Littler was beaten in the semi-final of the latest night of Premier League darts by Michael Smith.