Canelo Alvarez and Terence Crawford meet in a monumental superfight in Las Vegas this weekend - with so much more than bragging rights on the line.
The bout, for the undisputed super middleweight championship will be streamed live around the world on Netflix on Saturday night.
It will serve as the first Zuffa Boxing event from Dana White and Turki Alalshikh and the spectacle at the Allegiant Stadium break new ground in a number of ways.
The winner of the main event will also take home a stunning £140,000 Ring Magazine belt, while the stakes has been raised further with the Super Bowl-inspired ring.
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But most interestingly, is the addition of a knockout bonus - something which has never been officially implemented in a boxing match.
At a press conference back in June, Turki Alalshikh expressed frustrations with "Tom and Jerry fights" where opponents were running around the ring and announced that Canelo-Crawford would usher in a new incentive.
“We will not have those anymore, that’s the first thing,” he said.
“Second, for this fight and next fight we will have a bonus for a knockout.”
Turki did not disclose an amount but UFC president White, who has Performance of the Night bonuses for every UFC card he puts on, confirmed the bonus would be "over six figures”.
"Performance bonus that night is going to be over six figures," he said.
"We're still talking about it but it's going to be a big number, whoever wins the performance bonus of the night that night."
Neither Canelo or Crawford have been knocked down in their careers, while the former has not finished an opponent for four years since his TKO victory over Caleb Plant at the MGM Grand.
The bonus will likely pale in comparison to the overall pay packet from the fight, given it is expected to be the third-largest gate in boxing history.
In a press conference ahead of the fight, Turki corrected a reporter who claimed that Canelo was in line to make at last $100 million from the fight.
After Canelo joked, "Why are you lowering the bag?" - Turki interjected and said, "No you got the number wrong, the contract between us and Canelo is more than that".
Alvarez signed a lucrative four-fight deal with Riyadh Season back in February - starting off with a win over William Scull in May.
Topics: Canelo Alvarez, Saul Canelo Alvarez, Boxing, Dana White
Josh Lawless