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John Cena made a major change to his WWE entrance and forced Netflix to intervene in his first appearance since turning to the dark side.
WWE's most beloved good guy became a heel for the first time in more than two decades when he violently attacked undisputed WWE champion Cody Rhodes at the Elimination Chamber premium live event and aligned himself with The Rock and Travis Scott.
Cena, who is in the middle of a retirement tour, will face Rhodes in the main event of WrestleMania 41 in Las Vegas as he bids to become a record-breaking 17-time champion.
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In his first appearance since turning heel in shocking fashion, Cena showed up live on Raw at a raucous crowd in Brussels on Monday night.
The WWE legend came out to the same theme music and wore the same jean shorts but his demeanour was completely different. Greeted by deafening boos, Cena slowly walked to the ring before eventually picking up the microphone and addressing the audience.
The crowd proceeded to erupt with chants of 'F*** you Cena!" and "Shut the f*** up!" leading to Netflix censoring the expletives on their live broadcast.
Cena addresses his shock heel turn
Calling out the WWE fans who cheered his name for so many years, the 47-year-old former Make-A-Wish machine said he had been "the victim of an abusive relationship" for 25 years and was now breaking up with the supporters.
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“For 25 years, I’ve been a victim of an abusive relationship," Cena said.
"All you do is be hurtful, and bully me into being your puppet, and expecting me to do it with a smile on my face. No more! I am not a babyface. I am not a heel. I am a human being. You have been awful to me… I’m breaking up with every single person whether you like me or not, you’re dumped. I don’t care about you and you don’t matter.”
After he continued to rant, Cena was then interrupted by current top guy Rhodes as the two came face-to-face for the first time since what went down in Toronto at the start of the month.
The clear heir to Cena's throne, the American Nightmare called Cena a "whiny b***h" before exiting the ring to loud cheers.
Cena soon followed but again received ear-shattering jeers. The segment was closed out by veteran commentator Michael Cole, who spoke his piece on Cena's antics and called him an "irrational pr**k" in a furious response.
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The two will lock horns in a mammoth bout at the Allegiant Stadium at the 'Show of Shows', which takes place over two nights on April 19 and April 20.
Cena had announced he would be retiring at the end of 2025 and after finishing second in the Royal Rumble, won the Elimination Chamber to earn the right to face Rhodes and win gold one last time.
Josh Lawless