Nojak Djokovic was relentlessly booed by the Centre Court crowd after defeating Cameron Norrie in their Wimbledon semi-final on Friday - because he decided to blow a kiss at a heckler.
The majority of the crowd were in support of British number one Norrie throughout the contest and he raced to a 2-6 first set lead.
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Djokovic brought it back however and took the following three sets 6-3, 6-2 and 6-4 to seal passage to a whopping 32nd Grand Slam final.
It was clear that reception was split for the 35-year-old as soon as he was confirmed the winner and it is something Djokovic leaned into.
The Serbian decided to make a kissing motion to those on Centre Court and it only increased the hostility.
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BBC commentator Andrew Castle noticed the crowd reaction and said: "The crowd are not at all delighted with the reaction, but he won’t worry about that. The crowd are not sure about this, interesting reaction."
John McEnroe agreed and said he did not need to do it, while not taking away from what he had just accomplished.
Those watching along at home had their say on social media and were critical of Djokovic.
One person tweeted: "Going into a match against Kyrigos as the most unlikeable person takes some doing."
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Another said: "Not surprising, he is just so unlikeable."
A third put: "Glad the crowd let him know what they thought. The man is arrogant."
While another added: "In poor taste that."
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Djokovic will face Nick Kyrgios in the final on Sunday after Rafael Nadal pulled out of his semi-final clash with the Australian via injury.
Kyrgios revealed he received a DM from Djokovic earlier this week, hoping they would face off on Sunday.
"We actually message each other on DMs in Instagram now and stuff. It's real weird," the 27-year-old admitted in a press conference.
"Actually, like, earlier in the week, he was like, 'Hopefully I'll see you Sunday.'"
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Djokovic vs Kyrgios is set to start at 2pm British time.
Topics: Novak Djokovic, Wimbledon
Daniel Marland