
Social media influencers have become a major part of modern-day culture and have been attending sports' biggest events, meeting their biggest stars.
Several of these influencers have become recognisable names and have now started to infiltrate traditional forms of media like Angry Ginge, Mr Beast and iShowSpeed.
A glamorous social media personality, who has managed to accumulate more than 223,000 followers, with thousands of these being sports fans, is starting to see her account scrutinised.
The Instagram profile @rebeckahemsee has been photographed with several high-profile sports stars, including Charles Leclerc and Lewis Hamilton.
Advert
Posts from the account appear to show a young woman who favours sports lifestyle content, including meeting stars, gym wear, casual outfits and match-day style posts.
However, questions have started to arise about the validity of the account and whether the individual in the photos is even real or if it is just AI.
People, including sports fans, are craving authenticity in a world that this appears to be lessening as people look to portray their best lives online while also finding a way to do so for monetary gain, so this profile has raised concerns due to how she is described.
The description in her account bio, according to the Daily Mail, describes her as a trainee nurse practitioner, and a significant detail that has people questioning whether she is real or not is the fact she encourages followers to engage directly, which is an important detail to help build authenticity among users.
However, at the time of writing this article her bio has changed, as it now says she is Celebrity Liaison Brand Ambassador.
According to several social media users, it is obvious that she is AI and the images are generated in this fashion, but there is still a lot of positive engagement with the account.
There is no declaration from the account that it is AI, and now the account has been called out on the social media platform Reddit, with users calling for Instagram to place restrictions on AI content claiming to be authentic, as people are concerned that accounts like this, which many believe are not real, are trying to monetise and con users.
One Redditor said: “For me the bigger issue is what does to a social media as a whole, and how it’s actually shocking there are very little restrictions placed on AI content uploaded to social media platforms.
“I strongly believe users should know if there content is AI or not; it’s also more common for younger people to notice AI better than older people, and this account is directly targeting older men for that reason.”