YouTube superstar MrBeast has sent out a challenge during a Super Bowl advert that will see someone take home a massive $1million prize.
The Seattle Seahawks picked up their second-ever Super Bowl win in the early hours on Monday morning as they dominated the New England Patriots 29-13 to win the biggest NFL match of the year.
While some viewers look forward to the match itself, others decide to tune in to the Super Bowl both for the iconic half time performance and for the popular ad breaks.
During the adverts, brands make the most of the 125million+ viewership and show off their products or the latest trailers for big blockbuster movies.
Advert
But this year stood out more than any other, as YouTuber MrBeast appeared during the ad break to offer viewers the chance to win a huge prize of one million dollars, if they can figure out his bizarre puzzle.
In recent years, MrBeast - real name Jimmy Donaldson - has become hugely popular for videos that show members of the public competing for huge cash prizes.
Some of his biggest giveaways have seen pilots compete to win a private jet, 456 participants face off in a real life Squid Game or 100 people put into a giant circle, with the last to leave winning $500,000 (£367,247).
But his Super Bowl advert might be one of his most ambitious giveaways yet, as the 30 second advert, partnered with software company Salesforce and the Slackbot AI, will see one viewer take home $1m (£734,238).
To win the prize, the viewer has to be the first person to message a hidden code to MrBeast on Slack, with various things in the background of the video offering hints.
Alongside the Super Bowl advert, MrBeast and Salesforce have created three other short videos including hints and puzzles that will help lead viewers to the million dollar prize.
At the time of writing, the prize has not yet been won, but further hints will be released in the coming days until somebody finally cracks the code and messages MrBeast to claim the money.
Topics: Super Bowl, YouTube
Ben McCrum