Steph Curry co-owns successful side business away from the NBA as $10 billion prediction made

The highest-paid player in the NBA is as sharp in business as he is on the court.

Steph Curry is earning a 2024-25 salary of $55,761,216 from the Golden State Warriors and is projected to remain the highest-paid NBA star until the end of the 2026-27 season.

Philadelphia 76ers center Joel Embiid will overtake him in the following season but will do well to match the 37-year-old Golden State point guard's prowess outside the sport.

Curry has a lucrative partnership with Under Armour in the form of the Curry brand and has had an interest in tech startup Palm and home gym company Tonal.

Not content with investing elsewhere, Curry has also founded the Underrated sports talent recruitment firm and Unanimous Media, a production company he owns with Erick Peyton.

And curry is also nicely set to make a fortune in the world of alcoholic spirits.

He founded Gentleman's Cut, the artisan bourbon whiskey producer behind a Curry-crafted signature Kentucky bourbon, and bourbon is a promising market in which to play.

According to market research, the global bourbon market is projected to grow enormously in the next three years.

"The bourbon spirits market size has grown strongly in recent years," reports Research and Markets.

"It will grow from $7.79 billion in 2023 to $8.29 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The bourbon spirits market size is expected to see strong growth in the next few years.

Steph Curry (Image: Getty)

"It will grow to $10.69 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%."

Even Curry would love a slice of that increase, which Research and Markets credits to "several factors, including cultural heritage and tradition associated with bourbon, the premiumization trend where consumers seek higher-quality and more artisanal products, tourism and whiskey trails promoting distillery visits and tastings, celebrity endorsements and influences driving visibility and popularity, and the craft cocktail movement fostering creativity and appreciation for bourbon in mixed drinks."

Back on the court, the Warriors won Game 1 of their Western Conference semi-finals series against the Minnesota Timberwolves but Curry left the game on Tuesday night with an apparent hamstring strain.