sportbible homepage
sportbible homepage
  • Football
  • Boxing
  • UFC
  • Home
  • Football
    • Premier League
    • Champions League
    • World Cup
    • England
    • Transfer News
    • Manchester United
    • Liverpool
    • Arsenal
    • Real Madrid
    • Barcelona
  • Formula 1
    • Red Bull
    • Ferrari
    • McLaren
    • Mercedes
    • Max Verstappen
    • Lewis Hamilton
    • Lando Norris
    • George Russell
    • Charles Leclerc
  • Boxing
  • UFC
  • More Sport
    • Tennis
    • Golf
    • NBA
    • NFL
    • Darts
    • Athletics
    • Rugby
    • Wrestling
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
Threads
YouTube
Submit Your Content Here
  • LADbible
  • Tyla
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • FOODbible
  • UNILAD Tech
Michael Jordan nearly didn't sign for Nike, the history of sport would have been changed forever

Home> NBA

Published 18:30 10 May 2023 GMT+1

Michael Jordan nearly didn't sign for Nike, the history of sport would have been changed forever

Jordan is as synonymous with Nike as any other sportsman is with any other brand, but the NBA legend nearly signed elsewhere.

Ryan Sidle

Ryan Sidle

google discoverFollow us on Google Discover

Michael Jordan is so synonymous with Nike that it was possible to make a film about it without him even in it, but the deal could have been very different.

As far as the face of a sport goes, few have managed it to the extent of Jordan, whose deal with Nike and the Air Jordans that followed, made him the face of basketball.

The story has recently been flung back into the spotlight thanks to Air, the film about the story of how it all came about, and there isn't even a look at the former Chicago Bulls star throughout.

He did have some impact on the film though, making sure that EGOT winner Viola Davis played his mother, Deloris Jordan, in the movie.

Advert

That story may have been completely different, as Jordan very nearly signed for a different brand altogether, which would have been hugely damaging to Nike.

In an interview 14-years-ago, the 60-year-old revealed that he could have been an Adidas athlete instead of a Nike one, as you can see in the video below.

"You know what, the thing is, I never wore Nike shoes until I signed the Nike contract," the former baseball player explained.

"All throughout college, we wore Converse, and up to that point, my favorite shoe was Adidas shoes. At that time, when everybody was trying to recruit me about what shoes to wear, I was pro-Adidas the whole time. And once I went through the presentation with Nike, they really made a great effort of having my input on the shoe, any shoes that I wanted to wear.

"But then I was very loyal. I went back to Adidas and said look; this is the Nike contract; if you come anywhere close, I'll sign with you guys. Anywhere close to what they were putting on the table.

"But at that time, Adidas was a European brand that really didn't make a strong push for the United States, and they didn't feel that it was worth it, which in hindsight, was perfect for me because it made my decision much easier, and I ended up with Nike.

"From that point on, the relationship just started to blossom."

Air Jordan's are world famous. Image: Alamy
Air Jordan's are world famous. Image: Alamy

Certainly the six time NBA champion did well out of the decision in the end, as he earned double his career earnings from the sport that made his name just in one Nike deal with the company last year.

It's fair to say that Adidas rather dropped the ball on that one, similar to how Nike lost out to their rivals on Lionel Messi because of a small detail.

The whole landscape of sport, and especially the fashion within it, would have been very different if Adidas had made the right move, and so would Jordan's bank account!

Featured Image Credit: Alamy/YouTube

Topics: NBA, Basketball, Michael Jordan, Nike, Adidas, Chicago Bulls

Ryan Sidle
Ryan Sidle

Ryan is a journalist for SPORTbible with over eight years of experience. Passionate about all sports, he mainly covers football and F1 - Daniel Ricciardo once spent an entire interview referring to him as 'Ryan Gosling,' still his proudest moment.

X

@Sidler28

Recommended reads

Dennis Taylor interview: Why snooker legend is playing in brand-new event... and how he saved someone's lifeGettyRanking the top 10 best golfers of all time as Nicklaus v Woods GOAT debate settledGetty ImagesDavid Munyua and Peter Wachiuri interview: 'We wish for major PDC players to come and visit Kenya'Getty / Instagram/@wachiuridartsMark Selby lifts lid on backstage talks over Crucible as landmark agreement reachedGetty

Advert

Choose your content:

a day ago
6 days ago
27 days ago
a month ago
  • NBA
    a day ago

    NBA star struggles to get off floor after suffering terrifying head injury

    The incident occurred during the NBA play-off clash between the Spurs and Trail Blazers.

    NBA
  • Getty
    6 days ago

    LeBron James' ex-teammate backs Michael Jordan as NBA GOAT ahead of play-offs

    James will feature for the LA Lakers against the Houston Rockets this weekend.

    NBA
  • Getty
    27 days ago

    Shaquille O'Neal responds to claims he slid into Sabrina Carpenter's DMs

    O'Neal has strongly denied the claims.

    NBA
  • Getty
    a month ago

    Steph Curry left stunned as teammate stretchered off after horrible freak injury

    Golden State Warriors star Moses Moody had to be stretchered off during the win over the Dallas Mavericks after a freak injury.

    NBA
  • Michael Jordan refused to let one of the world's biggest rappers take a shot of his tequila
  • Pro:Direct Soccer app crashes after they release limited edition Adidas Predators, they are insane
  • Michael Jordan has 'secret tattoo' that he has rarely shown off in public, Chicago Bulls icon is 'bit sensitive about' it
  • 'Son of a gun!' – Michael Jordan proved why he is larger than life in insane viral story, he left an NHL legend speechless