• Football
  • Boxing
  • UFC
  • Home
  • Football
    • England
    • Transfer News
    • Premier League
    • Champions League
    • Lionel Messi
    • Cristiano Ronaldo
    • EA FC 25
    • Wrexham
  • Boxing
    • Tyson Fury
    • Anthony Joshua
    • Oleksandr Usyk
    • Mike Tyson
    • Jake Paul
    • Logan Paul
  • UFC
    • Dana White
    • Conor McGregor
    • Khabib Nurmagomedov
    • Jon Jones
    • Paddy Pimblett
    • Joe Rogan
  • Other Sport
    • Athletics
    • Formula 1
    • MMA
    • Motorsport
    • NBA
    • Darts
    • NFL
    • Snooker
    • Wrestling
    • Tennis
    • Cricket
    • Golf
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube
Expert discusses trick Kevin de Bruyne used to secure huge Man City contract

Home> Football

Published 22:06 25 May 2023 GMT+1

Expert discusses trick Kevin de Bruyne used to secure huge Man City contract

On the latest episode of the Fozcast, Ben Foster and guests discussed how Kevin de Bruyne might have changed the game.

Alex Brotherton

Alex Brotherton

Kevin de Bruyne negotiated his own Manchester City contract in 2021, and the way he did so indicates where modern football is headed.

When people speak about football recruitment, transfers and contract renewals, people tend to conjure up images of scouts wearing massive coats watching matches in the rain, or agents demanding mega wages in plush offices.

Movies and stereotypes may be to blame for that, but there is no denying that football is still a little in the dark ages when it comes to conducting business.

Still, there are those who are using data and statistics to gain advantages at the elite level.

Advert

Premier League sides like Brighton and Brentford are leading the charge, using data analysis to identify undervalued players to sign.

Their Moneyball approach allows them to stay competitive despite having their top talents poached by richer clubs, as they can keep regenerating their playing squad.

Data is becoming the fashionable way to go about recruitment, but in terms of player contract negotiations, it isn't used as often.

Kevin de Bruyne swam against the current in 2021 though, when he signed a new contract with City.

The Belgian midfielder didn't just use his status to become the club's top earner on a reported £400,000 per week - he used data.

Kevin De Bruyne celebrating against Real Madrid
Kevin De Bruyne celebrating against Real Madrid

Speaking on the latest episode of the Fozvast, Ben Foster and guest Amr spoke about how De Bruyne used data to secure a wage he felt reflected his role at the club.

"Kevin de Bruyne hired a data analytics company to help him negotiate his contract," Amr said.

"He got a 30 percent increase because of the data about how impactful he is in that team.

"This is just one element. Every single element of football is going to be transformed by data."

Foster, who is considering whether to resume his retirement after a brief spell at Wrexham, then speculated that using data analysis could become the norm for players and agents.

"So not only can clubs use all this information and collate all this data on any given player they want, but you could have an agent with a list of players," the former Premier League goalkeeper said.

"He could be approaching clubs and saying, 'I've looked at your club, your stats and data, and I have a player who is tailor-made to you team'. We could get to that point couldn't we?"


Featured Image Credit: Alamy/Cycling GK YouTube

Topics: Manchester City, Kevin De Bruyne, Pep Guardiola, Ben Foster, Premier League

Alex Brotherton
Alex Brotherton

Alex Brotherton is a journalist at SPORTbible. He has previously worked with publications including the Manchester Evening News, GOAL and BBC Sport. He is a football fanatic, but also dabbles in tennis and American football. He can often be found watching dreadful non-league football.

X

@alex_brotherton

Advert

Advert

Advert

Choose your content:

an hour ago
2 hours ago
3 hours ago
  • Getty
    an hour ago

    Ryan Reynolds and Rob Mac Approve Three Wrexham Signings in Final Week of Window

    Wrexham hope to add to their squad ahead of next week's transfer deadline.

    Football
  • Getty
    an hour ago

    Man Utd Set for Unusual Move Not Seen in 30 Years After Michael Carrick Upturn

    Carrick has guided United to wins over Manchester City and Arsenal since succeeding Ruben Amorim as head coach.

    Football
  • Getty
    2 hours ago

    Patrick Dorgu Suffers Major Injury Blow as Man Utd Star Ruled Out for Months

    Patrick Dorgu was forced off against Arsenal after scoring a stunning goal.

    Football
  • Getty
    3 hours ago

    FIFA 'Make Decision' on Banning Country on Trump Travel Ban List From World Cup

    Senegal are facing potential sanctions over their Africa Cup of Nations walk-off protest.

    Football
  • Man City trigger contract extension days after Kevin De Bruyne announces he is leaving
  • Man City targeting Premier League star as Kevin De Bruyne replacement as David Ornstein drops huge bombshell
  • Kevin De Bruyne announces Man City exit with shock emotional statement
  • Pep Guardiola has 'already found' his Kevin De Bruyne replacement for Man City and it would send shockwaves through Europe