sportbible homepage
sportbible homepage
  • Football
  • Boxing
  • UFC
  • Home
  • Football
    • Premier League
    • Champions League
    • World Cup
    • England
    • Transfer News
    • Manchester United
    • Liverpool
    • Arsenal
    • Real Madrid
    • Barcelona
  • Formula 1
    • Red Bull
    • Ferrari
    • McLaren
    • Mercedes
    • Max Verstappen
    • Lewis Hamilton
    • Lando Norris
    • George Russell
    • Charles Leclerc
  • Boxing
  • UFC
  • More Sport
    • Tennis
    • Golf
    • NBA
    • NFL
    • Darts
    • Athletics
    • Rugby
    • Wrestling
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
Threads
YouTube
Submit Your Content Here
  • LADbible
  • Tyla
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • FOODbible
  • UNILAD Tech
Expert discusses trick Kevin de Bruyne used to secure huge Man City contract

Home> Football

Published 22:06 25 May 2023 GMT+1

Expert discusses trick Kevin de Bruyne used to secure huge Man City contract

On the latest episode of the Fozcast, Ben Foster and guests discussed how Kevin de Bruyne might have changed the game.

Alex Brotherton

Alex Brotherton

google discoverFollow us on Google Discover

Kevin de Bruyne negotiated his own Manchester City contract in 2021, and the way he did so indicates where modern football is headed.

When people speak about football recruitment, transfers and contract renewals, people tend to conjure up images of scouts wearing massive coats watching matches in the rain, or agents demanding mega wages in plush offices.

Movies and stereotypes may be to blame for that, but there is no denying that football is still a little in the dark ages when it comes to conducting business.

Still, there are those who are using data and statistics to gain advantages at the elite level.

Advert

Premier League sides like Brighton and Brentford are leading the charge, using data analysis to identify undervalued players to sign.

Their Moneyball approach allows them to stay competitive despite having their top talents poached by richer clubs, as they can keep regenerating their playing squad.

Data is becoming the fashionable way to go about recruitment, but in terms of player contract negotiations, it isn't used as often.

Kevin de Bruyne swam against the current in 2021 though, when he signed a new contract with City.

The Belgian midfielder didn't just use his status to become the club's top earner on a reported £400,000 per week - he used data.

Kevin De Bruyne celebrating against Real Madrid
Kevin De Bruyne celebrating against Real Madrid

Speaking on the latest episode of the Fozvast, Ben Foster and guest Amr spoke about how De Bruyne used data to secure a wage he felt reflected his role at the club.

"Kevin de Bruyne hired a data analytics company to help him negotiate his contract," Amr said.

"He got a 30 percent increase because of the data about how impactful he is in that team.

"This is just one element. Every single element of football is going to be transformed by data."

Foster, who is considering whether to resume his retirement after a brief spell at Wrexham, then speculated that using data analysis could become the norm for players and agents.

"So not only can clubs use all this information and collate all this data on any given player they want, but you could have an agent with a list of players," the former Premier League goalkeeper said.

"He could be approaching clubs and saying, 'I've looked at your club, your stats and data, and I have a player who is tailor-made to you team'. We could get to that point couldn't we?"


Featured Image Credit: Alamy/Cycling GK YouTube

Topics: Manchester City, Kevin De Bruyne, Pep Guardiola, Ben Foster, Premier League

Alex Brotherton
Alex Brotherton

Alex Brotherton is a journalist at SPORTbible. He has previously worked with publications including the Manchester Evening News, GOAL and BBC Sport. He is a football fanatic, but also dabbles in tennis and American football. He can often be found watching dreadful non-league football.

X

@alex_brotherton

Recommended reads

Lerone Murphy details ‘bucket list’ fight ahead of UFC LondonChris Unger/Zuffa LLC“All we want is people who really want to die for the shirt” – Danny Dyer talks West Ham, football agents and the toughest firms in the gameOne Last DealWhy Donald Trump lacks power on Iran's participation at World Cup as 'likely decision date' revealedGetty“We are here to win” - Nico Hulkenberg sets clear goal for Audi F1 entryGetty

Advert

Choose your content:

6 hours ago
7 hours ago
  • Getty
    6 hours ago

    Mexico issue statement as Iran ask to move World Cup games outside US

    Iran asked FIFA whether they could play their World Cup matches outside of the United States.

    Football
  • Getty
    6 hours ago

    Premier League club to complete transfer in March as player arrives for medical

    The player has flown into London for a medical ahead of a mooted £28.5 million transfer.

    Football
  • Getty
    7 hours ago

    How Premier League can secure fifth Champions League spot as UEFA rankings updated

    The UEFA co-efficient rankings have been updated after the latest Champions League fixtures.

    Football
  • TNT Sports
    7 hours ago

    Joe Hart loses his head and screams out after astonishing moment in Spurs vs Atletico game

    Joe Hart was on commentary duty for Spurs' Champions League clash with Atletico Madrid and let out a scream.

    Football
  • Man City trigger contract extension days after Kevin De Bruyne announces he is leaving
  • Man City targeting Premier League star as Kevin De Bruyne replacement as David Ornstein drops huge bombshell
  • Kevin De Bruyne announces Man City exit with shock emotional statement
  • Pep Guardiola has 'already found' his Kevin De Bruyne replacement for Man City and it would send shockwaves through Europe