Preston North End manager makes incredible Snoop Dogg comment after Swansea appearance

Preston North End manager Paul Heckingbottom gave a hilariously blunt response after being asked about Snoop Dogg's attendance at his side's Championship match against Swansea City.

Snoop Dogg, 54, became a co-owner and investor of 2013 EFL Cup winners Swansea in July, and was present in the crowd during his side's 1-1 draw with PNE on Tuesday night.

On what was his first appearance at a Swansea game since the news was confirmed, there was heightened interest among the Swansea faithful, and he was presented to what was a record crowd at the Liberty Stadium before the match.

Extraordinary scenes at Swansea as a record crowd greets co-owner Snoop Dogg on his first visit to stadium. pic.twitter.com/IoyYcGvHPJ

— Phil Blanche 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@philblanche) February 24, 2026

The fever-pitch atmosphere pre-match didn't exactly translate to a strong start from the hosts, who put in a tepid first-half display.

North End took the lead through Daniel Jebbison's close-range finish on 26 minutes, and could - and arguably should - have extended their advantage further by half-time.

But Swans head coach Vitor Matos made three attacking substitutions at half-time which changed the momentum completely, with the Welsh side constantly threatening the PNE goal and forcing several last-ditch blocks.

The pressure died down in the closing stages and the visitors looked to be holding on for all three points, but Liam Cullen headed home Gustavo Nunes' cross in the 95th minute to rescue a point for Swansea.

Snoop Dogg had long gone from his seat by then, having not been seen at the beginning of the second half - though did watch the end of the match from a different location inside the stadium.

North End boss Heckingbottom, whose side conceded a 95th-minute winner against Blackburn four days earlier, might have been forgiven for not reacting particularly well to being asked about Snoop Dogg after the match.

But the former Sheffield United manager gave a lengthy verdict on what he thought of the fanfare surrounding the US rap legend's arrival.

"It was quiet," he said of the atmosphere after kick-off (via Wales Online). "We kept them quiet. That's how we played. Our fans were the loudest.

"We only let them have their occasion at the very end by conceding, so that's the only frustrating thing."

"I can't tell," he replied, when asked if the atmosphere was different to what he had experienced in other games. "It's only different for people who are here every week, isn't it?

"It's not different for us. We don't play at Swansea every week, so it's no different for us.

"We go away to Ipswich the other week, they were at it, their fans were at it. And that was noise all game.

"It was just a game for us and we kept, I felt, everyone quiet until the end.

"I think just the smell of weed in the tunnel is the only thing where we realised something was different."

Earlier in the evening, Snoop Dogg performed an hour-long, invitation-only gig at a canteen in Swansea, which had been transformed into a nightclub with a capacity of 400 people.

He has a Snoop Dogg clothing collection on Swansea's official website, which was announced at the same time as his investorship.

Among the Swans' other co-owners is Real Madrid legend Luka Modric, who now plays for Serie A giants AC Milan.

The Croatian, who holds a minority stake, has not yet attended a match at the Liberty Stadium - perhaps understandably so, given his plying commitments, which include captaining his country at the 2026 World Cup.