Sky Sports News were forced to apologise after one of its reporters swore live on air on Monday night.
Sky spoke to journalist Melissa Reddy, a senior reporter with the broadcaster, prior to Manchester United's 1-0 win over Wolves.
The discussion turned to United's new goalkeeper Andre Onana who made his Premier League debut after joining from Champions League finalists Inter Milan for £43 million.
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The Cameroonian had an eventful pre-season for United after berating Harry Maguire for a mistake made against Borussia Dortmund, while he was also chipped from the centre circle by Florian Sotoca of RC Lens at Old Trafford.
Onana's style will no doubt divide opinion but Erik ten Hag was desperate for a modern day goalkeeper and elected to go for someone who he knows very well from his time at Ajax.
Reddy was analysing just why United offloaded David de Gea and signed Onana but accidentally dropped an expletive.
"He feels that in Onana, he has signed a big personality. We've already seen glimpses of that.
"Him b******ing his defenders when they've made a mistake.
"He is calm and assured that both players will drive United to the next level."
The term wasn't massively offensive and some would even argue it's not technically a swear word. Nevertheless, present Vicky Gomersall had to intervene and do the classic apology to the viewers.
She said: "Just going to apologise to anyone if they were offended by the use of your language there."
Onana impressed with his playing out from the back but many felt as though he should have conceded a penalty for clattering into Sasa Kalajdzic when coming out to collect a cross in the dying embers.
VAR looked at the incident but Simon Hooper did not go over to the screen and no spot-kick was awarded.
Wolves boss Gary O'Neill said he received an apology from PGMOL for what should have been a "blatant penalty" according to Jonathan Moss.
The officials involved have since been dropped for the next round of games.
Topics: Sky Sports, Manchester United
Josh Lawless