Everton commission 'special scent' for new Bramley-Moore Dock stadium that fans will smell during games

Everton have commissioned a 'special scent' as part of design plans for their new Bramley-Moore Dock Stadium - and fans will be able to smell it during matches.

Work on the stadium is due to be completed by the end of 2024, with the Toffees then moving in at the beginning of the 2025/26 season.

The stadium has cost the club in the region of £550 million, and is set to hold a capacity crowd of 52,888 when work is fully completed.

As the name suggests, the ground is being built close to Bramley-Moore Dock, by the River Mersey.

Fresh images from inside and outside the stadium build.📸

Gallery: https://t.co/naJ41KPra8 pic.twitter.com/YETCaQALBb

— Everton Stadium (@EvertonStadium) March 19, 2024

The stadium is yet to get a title sponsor - which would follow in the footsteps of other modern stadiums - although has had some rather surprising offers, with adult website Stripchat confirming their interest in an agreement at the end of 2022.

Perhaps unsurprisingly, it appears the Toffees didn't take them up on the offer.

But while that would have been a first time occurrence in English football (as far as we know), there is one element of the Bramley-Moore Dock Stadium that will set it apart from others once fully opened.

According to i, who went on a guided tour of the stadium earlier this week as construction enters its final stages, it has its own 'special stadium scent' - complete with sea salt from the river Mersey.

It is said that Everton commissioned this themselves - perhaps keen to show every possible positive angle that the new stadium has to offer.

On the pitch, the Toffees will hope to still be in the Premier League once the stadium finally opens its doors to the public in the summer of 2025.

Following Nottingham Forest's points deduction for a breach of Profit and Sustainability Rules, Sean Dyche's side are currently four points clear of the bottom three with a game in hand.

But Everton are currently awaiting the outcome of their own alleged breach of the rules - despite an earlier six-point deduction over the same financial period - and will therefore soon find out whether they will drop any more points.